Drive More Revenue with
Marketing Performance Management

Learn how our software helped transform these world-class marketing organizations.

IBM & Allocadia

Allocadia & IBM:

Enabling marketers to spend more time creating,

less time justifying investments

Cloud software that gives CMOs and marketing teams a better way to manage their investments and marketing performance.


Create and share plans to align corporate strategy, forecast return on investment and predict revenue impact.


Create and manage global budgets in any currency without cumbersome, disconnected spreadsheets whether global, regional or product-centric (or all of the above).


Visualize, analyze and optimize spend. Make smarter decisions when you connect your plans and budgets to your CRM, finance and marketing data.

B2B and B2C customers, ranging from mid-sized firms to global enterprises
Person Years In Development
Marketing Budgets Managed in Allocadia Worldwide
Average Time Savings for a Marketing Ops Person Using Allocadia
Revenue Impact Planner: Marketing Planning with Allocadia

Preparing for 2016?

Smarter marketing planning

Allocadia’s trio of marketing planning features will help your team plan more efficiently, with more control, and in closer alignment with your company’s goals.

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Over 130 organizations and thousands of marketers rely on Allocadia, including:

"Allocadia is a key part of our planning process. It fosters alignment and facilitates conversations that you may not have had before."

− Senior Manager, Financial Planning & Analysis

"We can easily and efficiently reallocate spend. No more scrutinizing spreadsheets."

− Channel Marketer, Arc'Teryx

"Allocadia has helped us prove our contribution to the business which has improved Marketing’s credibility within the company."

− Director of Marketing Operations

What is Allocadia?

Allocadia is cloud software for marketing teams that gives CMOs unprecedented visibility into marketing performance. We deliver a powerful budgeting, planning and analytics application that connects to your marketing, CRM, and finance systems.

Allocadia helps marketers plan and manage their marketing investments and returns — ultimately helping them make more strategic decisions and become revenue-driven marketing organizations.