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Marketing budget planning software tool

Tour

Allocadia is designed to replace inefficient and cumbersome spreadsheet-based marketing planning and budgeting processes.

Who it's for

Users include marketing professionals (VP, Director, Manager, and Coordinator roles) in various industries (such as CPG, high-tech, or manufacturing) and in various specialty areas (such as event, partner, or direct marketing). Other users include marketing stakeholders such as finance and executives.

Our goal

Our goal is to make budgeting friendly and visual. The end-result? Stress-free budgeting, improved marketing accountability, and happy stakeholders.

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Marketing budget planning software tool

Getting started

Everyone starts with our free plan. Activate your account in 30 seconds, no credit card required.

Free plan

Our free plan comes with 2 users total, 2 budgets total, and 20 expense rows per budget (what is this?), that you can use for as long as you want.

Upgrading

If you exceed our free plan allowance – in either one of these 3 areas – we have paid plans that you can upgrade to.

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Marketing budget planning software tool

Login

Access Allocadia anytime, anywhere. Allocadia is all web-based. Simply login from our website when you need to manage your budget. Self-serve sign-up allows you to start using the application instantly.

Secure

As a business application, we place the utmost importance on data security. Allocadia is hosted on Amazon Web Services (AWS), one of the industry's leading application hosting providers with hundreds of thousands of customers. Ask us about our data security data sheet.

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Marketing budget planning software tool

Dashboard

Manage multiple budgets and roll-ups. Easily manage a single budget, or - coming soon! - a group of budgets with roll-up totals. Also assign different access rights to different budgets and roll-ups. Import your own budget data or create a new budget based on out-of-the-box templates.

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Marketing budget planning software tool

Use best-practices

Out-of-the-box templates. Follow best-practices in marketing budgeting with easy to use out-of-the-box templates (also completely customizable).

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Marketing budget planning software tool

Share

Share your budget with team members. Easily share your marketing budget with team members, global colleagues, or management for example. Set-up access rights for each user.

 

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Marketing budget planning software tool

Budgets

Plan your marketing budget. Plan your marketing budget spend, create scenarios, send your plan to your manager for approval, and share your plan with team members.


Track your marketing costs.
Track the who, what, when, where and how much of your marketing budget. Also track other details such as what corporate objective, campaign, or industry your budget is supporting.

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Marketing budget planning software tool

Customize

Customize your budgeting interface. Customize the budget grid layout, add/edit/delete columns to modify the information that you capture, and customize the status markers.

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Marketing budget planning software tool

Reports

View insightful marketing budget reports. Moving beyond the numbers, marketers can get visibility into their spend like they've never had before, and answer key budgeting questions.

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Marketing budget planning software tool

ROI reports

Track your marketing ROI. Coming Soon! Input ROI information on your marketing budget directly into Allocadia. Easily view a team total of expected leads and actual revenue for example.

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Want to learn a little bit more about our approach & how to set the foundation for marketing excellence?

Download

The Impact of Marketing Operational Efficiency:
As ways of engaging customers have
mandated changes in tactics and
strategy, they have also hastened
the need for change in operational
efficiencies for marketing
departments.