Meet our team: Marketing technology experts focused on helping marketing departments solve their Marketing ROI challenges
Kristine Steuart | CEO & Co-Founder
Kristine Steuart (Berry) leads the team as it emerges as a strong player in the marketing technology market. With a background in enterprise software marketing at Crystal Decisions/Business Objects (now an SAP company), she marries her expertise in marketing and data to help Allocadia's customers run their marketing organizations at peak performance and realize a significant return on their Allocadia investment. Kristine works closely with customers and the product development team to build a world-class enterprise SaaS solution for marketing. In her spare time, she spends time with her husband, daughter and son. Kristine holds a Communications degree from Simon Fraser University and an Executive Management Certificate from the Queen's School of Business.
Katherine Berry | VP Customer Success & Co-Founder
Katherine has a unique combination of marketing and software development expertise, allowing her to work seamlessly with enterprise clients on their implementation and training needs, while also sharing marketing best-practices to help customers transform their marketing operations. Katherine has worked at Kelkoo—a
subsidiary of Yahoo! (one of Europe's largest e-commerce websites after
Amazon and eBay) and has taught marketing courses at the British Columbia Institute of Technology (BCIT).
Katherine holds a Masters in Media Studies from the University of Oslo,
Norway, and a Bachelor of Communication from Simon Fraser University.
Roger Lines | VP Business Development
Roger has as deep understanding of the Marketing Automation and Marketing Resource Management technology markets as an executive in the marketing technology market. Roger has held numerous senior executive leadership positions including Vice President of Customer Service at Kodak, where he was responsible for a €160 million service business including P&L, operations, and leadership of 900 employees across 18 countries in EAMER. Roger excels at driving deep-rooted customer adoption by helping companies develop streamlined processes to support technology implementations. Rogers holds an Executive MBA from Simon Fraser University.
Mike Squance | VP of Engineering
Mike helps translate product vision into a world-class marketing technology solution. Mike is passionate about leading and growing world-class development teams and products and has more than 20 years experience in the industry. He previously spent 8 years at AppNeta (formerly Apparent Networks), where he helped build and lead a growing engineering team, including development, QA and support teams. Mike scaled technology and the operational side of the team to support a fast-growing customer-base, and brings his leadership and technical experience to Allocadia as it grows its customer-base.
Mark Dance | Advisory Board
As president, COO and CFO at Creo Inc., Mark played central roles in growing the company from 10M$US in revenue to over 700M$US in revenue, and from 100 people to more than 4,000 people world-wide. Since Creo’s sale to Eastman Kodak Company in 2005, Mr. Dance helps tech companies in areas as diverse as business strategy, distribution and partnerships, IP protection, financing, pricing and product strategy and organization and operations. He has also lectured undergraduate engineering classes on business, economics, and product management to help groom the technology entrepreneurs of tomorrow. Mr. Dance has a Bachelor of Applied Science (Honours) degree in Mechanical Engineering from UBC.
Peter De Verteuil | Advisory Board
As Vice President, Business Analytics and Technology at SAP, Peter is responsible for driving SAP's Social Media and Cloud Analytics strategies, allowing SAP and their customers to improve their efficiency and performance through the utilization of Social Media and Cloud technologies. Previously, Peter was Vice President of SAP's North American OEM channel, where his team was responsible for developing and managing strategic partnerships with many of the world's leading technology companies. Peter also has an extensive marketing background, having worked as Director of Marketing for Future Shop, Canada's largest consumer electronics retailer (now part of Best Buy). While at Future Shop, Peter was named by Marketing Magazine as one of Canada's most influential marketers. Peter lives in Vancouver, Canada and holds an MBA from Simon Fraser University.
Ryan Marples | Advisory Board
Ryan currently works at SAP as the Development Lead in the Global Business Incubator group,
and previously held positions at Salesforce.com, BlueTide Management and Business Objects.
During his tenure at Business Objects, he was a Product Manager responsible
for the developer tools area of the industry-leading Crystal Reports product. During this time, he co-authored
three books on Business Intelligence and has served as technical editor
to several more. He has also been a speaker at numerous technology conferences
across the globe.
Ryan possesses one of the most unique skills in
the technology industry: an ability to bridge very complex technical requirements
with real world business needs. That ability to interoperate
"between worlds" results in creative and compelling solutions
to problems that most might have never contemplated.
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