The Team

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Meet our team: an enthusiastic group of marketers, software professionals, and business advisors who love to deliver Allocadia to marketing professionals around the world.

Kristine Steuart | CEO & Co-Founder

Kristine Berry Steuart applies her background in marketing and business to set the company's strategy and execute on sales. Kristine's professional experience includes 5 year stint at Crystal Decisions and Business Objects (now an SAP company), where she worked in partner marketing and corporate communications roles. With an annual million-dollar marketing budget to support a 30 person sales teams, she understands budgeting pains first-hand. Most recently, she ran a successful services business with clients that included Monster, ACL and Pivotal. She loves to work in technology—it's new, young, leading-edge, and can provide professionals with tools to help them better succeed. In her spare time, she spends time with her husband, daughter and son. Kristine holds a Bachelor of Communication from Simon Fraser University and an Executive Management Certificate from the Queen's School of Business.

Katherine Berry | VP of Marketing & Co-Founder

Katherine is the more technical of her twin counter-part Kristine, using her technical expertise to make Allocadia into a leading Software-as-a-Service solution. Katherine is the 'lead-machine' as well as our front-end coding expert. Katherine's professional experience includes working at Kelkoo—a subsidiary of Yahoo! (one of Europe's largest e-commerce websites after Amazon and eBay) and she also ran her own successful services business. In her free time, she doesn't really get away from technology and can be found helping friends and family with their small business web needs. Katherine is currently teaching The Business of Web Design in the Web Technologies program at the British Columbia Institute of Technology (BCIT). Katherine holds a Masters in Media Studies from the University of Oslo, Norway, and a Bachelor of Communication from Simon Fraser University.

Warren Poon | Chief Technology Officer

Warren is our chief technology guru, determining the roadmap for Allocadia and managing the development process and team. Warren moved to Vancouver recently and joined the Allocadia team. Warren has a strong entrepreneurial background, in 2003 he started a location-based services company with two friends in Toronto, which they eventually sold to a privately-held company in California in 2006. Warren is no stranger to the hard-working ethic of technology start-ups, and he thrives in this environment. In his spare time, you can catch him riding his bike or roller-blading around his new hometown of Vancouver. Warren has a Bachelor of Commerce in Information Technology Management from Ryerson University in Toronto.

Alex Le | Flex/Java Developer

Alex has worked with a variety of leading-edge technologies and has a passion for SaaS and entrepreneurship. Alex's professional experience includes working on the development team at one of the largest software companies in the world, SAP, working on their crystalreports.com SaaS product in both their Canada and China offices. He has also worked for a company who developed a Facebook Group Scheduling App. In his spare time he is never far from technology, reading up on new technologies and working on an open source software project for a popular bug tracking system. Alex is an avid trials mountain biker, you can check out his video here!

Ryan Marples | Technical Advisor

Ryan is Allocadia's key development strategic advisor, ensuring that Allocadia is a leading SaaS application. Ryan currently works at SAP, and previously held positions at salesforce.com and BlueTide Management. During his tenure at Business Objects, he was a Product Manager responsible for the developer tools area of the industry-leading Crystal Reports product and a Lead Program Manager on a large and strategic joint-development project with Microsoft. He also held roles within Strategic Alliances and even spent some time in the sales group learning the dynamics of selling the products he was a part of building. During this time, he co-authored three books on Business Intelligence and has served as technical editor to several more. He has also been a speaker at numerous technology conferences across the globe. Ryan possesses one of the most unique skill sets in the technology industry. He is able to bridge very complex technical requirements with real world business need and opportunity. That ability to interoperate "between worlds" results in creative and compelling solutions to problems that most might have never contemplated.

History

We wanted to make budgeting friendly + stress-free

As marketing managers responsible for managing million-dollar marketing budgets, we experienced budgeting challenges first-hand.

Budgeting was a painful process—whether it was fiscal year planning or ongoing tracking and re-forecasting. Spreadsheets and finance systems weren't helping. This was especially true in large marketing environments. When we started our own marketing services company, we kept seeing the same problem across our client sites.

We felt that budgeting shouldn't be so challenging, especially considering it was a core component to our roles.

At about the same time, we realized that our complementary skill-sets were a perfect match for developing a web application like Allocadia (even though we are twins, really, we never planned it this way!), and so we decided to do something about the budgeting problem, and we launched Allocadia™ in February of 2009.

The budgeting challenges we saw as marketing professionals

• The difficulty in answering basic budgeting questions
• The lack of visibility into in-depth budget information
• The difficulty in sharing budget information with other budget stakeholders
• The long and cumbersome planning process to get budget approval and buy-in
• The inevitable run-around to collect budget data in order to make informed decisions
• The lack of best-practices, clarity, and efficiency in the overall budgeting process

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Beliefs

Allocadia was built on these beliefs: