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LIGHTFORCE and Allocadia
Starting a new role
The Marketing Manager at LIGHTFORCE Australia, Annelise Kuppers, had just come on board, and she needed to set the foundation for her marketing programs by getting organized around her marketing budget. She needed to gather information on what programs were in the works, and then build a strategic marketing plan to present to the management team.A great presentation tool
She came across Allocadia and is now using it, with a couple of other team members, to plan and track her marketing budget. She's also using Allocadia to present her marketing plans to the management team. "Allocadia helps me demonstrate how marketing can make an impact on the organization, and how we'll stay in budget. As a new employee, it helps me get started on the right path."
Clear answers to budget questions
Annelise says that one of the biggest benefits of using Allocadia is its visual presentation of budgeting data. “We can now easily see a summary of where we're at, and also, get additional answers to budget questions such as what markets we're spending our budget on. It’s great insight for all of our budget stakeholders."
Making an impact early
Annelise signed-up to our no-charge getting started package to get up-and-running quickly. We helped her bring in her existing budget information, and then made recommendations on how best to use Allocadia in her business situation. “Katherine helped me get up-and-running quickly and even provided budgeting best-practices information to help me get started on the right path, it's been a real win.”
About LIGHTFORCE
Located in Adelaide, South Australia, LIGHTFORCE has quickly attained a formidable reputation of designing and manufacturing innovative 12 volt professional lighting equipment and a unique system of modular accessories. Demand for LIGHTFORCE products now sees exports to in excess of 30 countries including its USA office in Orofino, Idaho. Designed for military, police/security vehicles, fire / search & rescue, national parks and wildlife / forestry, and the transport & marine industry. Forged in the Australian outback. www.lightforce.com
| Darin Johnson, Vice President, Marketing, HealthCare Insight | ||
 Allocadia is about being on the leading-edge of best-practices in marketing.  |
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| Quinton Chew, Manager, Marketing Analytics & Reporting, Americatel | ||
| Allocadia gives marketers the ability to consolidate data in real-time over the Web. It has a wealth of potential. |
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| Hakan Kilic, Director of Product Marketing, Ryma Technology Solutions | ||
| My biggest budgeting pain is to highlight the type of investment I'm making in different categories and to easily share this with my executive team. Allocadia is a great product that helps me do that. |
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| Angie Hirata, Director, Sales & Marketing, ActiveState Software | ||
| Every time a team member comes to me with a budget question, I ask them if they've put it in Allocadia to see the impact - now they say it before I ask!" |
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