Marketing Management Software by Allocadia - Build a Foundation for marketing operations excellence with our marketing planning and budgeting software.

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Visual and Friendly Marketing Budget Management

Are you trying to reduce time spent on budgeting and streamline communications with executives and finance? Are you working with multiple spreadsheets?

Create Instant Alignment: Manage your multi-brand/location/team marketing budgets in one central place. Easily manage multi-currency budgeting environments.
Streamline Your Planning Process: Display your marketing budgeting plan by region, objective, or product for example. Speed your budgeting process with spreadsheet-like input.
Understand Your Marketing Forecast: Easily track your entire team's committed marketing spend, re-forecast your spend for dynamic budet management, and create scenarios.
Get Clear Answers: Easily answer key marketing budgeting questions with out-of-the-box visual reports. Use the report library to present your marketing plan or month-end status.
Gain Deeper Insights: Ask any question of your marketing budgeting and planning data with the Analytics Module. Create any visualization or perform complex drill-down questions.

Learn more above about how we work with Finance above or how we can help you with your marketing measurement challenges.

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Hakan Kilic, Director of Product Marketing, Ryma Technology Solutions

My biggest budgeting pain is to highlight the type of investment I'm making in different categories and to easily share this with my executive team. Allocadia is a great product that helps me do that.

Marketing Performance Management

Allocadia's financial management solution provides the foundation to bring together a full view of your marketing budgets, campaigns, plans, and marketing metrics and KPIs, delivering a complete view of your return on marketing investment.

Streamline necessary budgeting activities: Speed your team's required budgeting activities so that it doesn't consume valuable time and so that they can focus on campaign execution.
Improve visibility with stakeholders: Leading-edge analytics allows you to easily see spend, commit, forecasts, and scenarios by brand or region for example. Go beyond the numbers and show where and how you're spending your dollars.
Set the foundation to measure the impact of marketing spend: The financial management solution sets the foundation to capture all metrics against all your marketing investments. Many marketing ROI calculations - such as Return on Marketing Investment (ROMI) or Cost Per Acquisition (CPA) - require an imporant piece of data: investment amount.
A global marketing metrics and KPI solution: Capture your off-line and on-line metrics and KPIs in one central place - by either adding them in or pulling them in from another source. Tie all metrics back to your global investment.
Leverage your existing technology investments: Marketing Automation systems provide powerful metrics for campaigns run through their system - such as Site Visits, Inbound Activities, Leads, or Opportunities Won - however, it's difficult to bring in an important element of data related to your metrics: budget data, or bring in offline campaigns and related metrics. Talk to us about linking Allocadia to your preferred automation system to fill-in budget information and provide a global view of metrics.
Finance Alignment: Allocadia can and should work within your existing finance processes. Learn more about how we work with the Finance team.

Learn more about our budgeting solution or how we work with Finance above.

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30-Day Free Trial
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Attend a Webinar
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White Paper
The Importance of Marketing Resource Management (MRM) Download

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Request a Demo

Hakan Kilic, Director of Product Marketing, Ryma Technology Solutions

Streamline Marketing Budgeting and Forecasting

Are you tasked with helping the marketing team align with finance and submit marketing forecasts? Are you using a spreadsheet-based solution to try and gain visibility into marketing spend?

Clarity into marketing spend: Finance systems are not designed to give Marketing the access and flexibility to capture commit data. Capture key critical data that helps marketing stay on budget through a better understanding of actuals and forecasts.
Easy-to-use solution: A spreadsheet-like input means that marketing users can get up-and-running quickly on Allocadia with minimal training.
Ideal for multi-team/brand/location marketing environments: Easy user management allows you to easily add/edit users and limit access rights and functionality by user-type.
Finance process alignment: Organize budget information by finance system Project Numbers and Codes (and use your own internal terminology).
Finance/ERP system sync: Import Invoice data from your finance system and create reports using Allocadia commit data. Talk to us about a direct link to your ERP.
Streamline month-end activities: At month-end, lock Actual spend. Capture a portion of the budget at a moment in time and do comparison reports. View finance-based reports. Use multiple export formats.
Streamline marketing status meetings: Reports and leading-edge analytics deliver a clear visual view of spend status and allows for drill-down analysis into data.
Give marketing a value-add solution: Going beyond the numbers, Allocadia can deliver value-add for marketing including the ability to capture plan, campaign, and metrics information.

Learn more about our budgeting solution or how we can help marketing with their marketing measurement challenges above.

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30-Day Free Trial
Sign-up today

Attend a Webinar
Register

White Paper
The Importance of Marketing Resource Management (MRM) Download

Talk to Us
Request a Demo

Hakan Kilic, Director of Product Marketing, Ryma Technology Solutions