Allocadia helps marketers take the complexity and mystery out of determining the ROI for their marketing investments. We provide an easy-to-use SaaS solution for marketing teams to manage their marketing budgets and see their marketing ROI. With more marketing channels today than ever before, it is more difficult than ever for marketers to demonstrate an accurate ROI for the C-suite.
In the true sense of the word, ROI means the financial return on investment you’ve made in your marketing programs. For example, if you pour dollars into a social media campaign, how much revenue did that earn you? Allocadia measures the return from all of your marketing spend and all of your programs.
Marketing investment data is entered into Allocadia, and you can also import data from your ERP system. Then Allocadia connects to the revenue data from your CRM system, or any marketing system that captures your return metrics. Allocadia can figure out how much investment you’ve put in and how much revenue it has earned you. Everything is displayed in easy-to-understand charts and graphs to help you make more informed decisions about your marketing spend.
They either aren’t doing it at all, or they are wrestling with spreadsheets. Spreadsheets might be doable if you have one marketing person managing one budget. Now imagine if you start adding layers of complexity onto that—more marketing teams, campaigns, brands, products and regions—and suddenly the spreadsheet solution isn’t looking as easy. Marketing automation solutions measure leads and revenue won against their campaigns, but not against marketing spend or all campaigns, and CRM solutions don’t track revenue won back to marketing spend. Your finance system only tracks historical actuals, and doesn’t break down marketing spend into categories that are meaningful to you.