Reduce time budgeting & planning
*Creating marketing spend reports
Allocadia gives marketers visibility and planning tools to pivot quickly and drive impact.
Forrester Wave, Marketing Resource Management, Q1 2020
Learn best practices and what to consider when buying.
“Allocadia enables a consistent ROI marketing framework that allows us to learn how our marketing plan is working, to make real time adjustments, and lift our overall performance as we strive for overall marketing excellence.”
CMO, Signify (formerly Philips Lighting)
“Every marketer in your organization is in charge of contributing to pipeline and revenue targets. And the way to achieve this is to centralize all your data on one platform where it is linked back to plan and budget. Every marketer needs visibility, not just the power users.”
CMO, Palo Alto Networks
“With Allocadia, we have visibility into the data required to measure marketing ROI, enhancing our ability to make the decisions necessary to maximize marketing’s contribution to the organization.”
Former GM, Marketing IT and Operations, Microsoft
“Another recent addition to the martech stack is Allocadia, bringing additional investment reporting into the mix. The I is very important in ROI and we’re holding ourselves to this – our optimal metric this year to the company is an ROI metric.”
“Allocadia is about visibility & transformation, enabling our team to execute and make investment decisions. Fundamentally, it’s about attracting the right investments & proving return.”
Former CMO, GE Healthcare
“The number one focus of a successful marketing organization is driving growth. Allocadia has enabled us to ensure marketing investment aligns to campaigns that drive revenue contribution, which in turn has improved marketing’s credibility and influence within the company.”
SVP and CMO, Juniper Networks
2018 CMO Spend Survey
David Cohen, Head of Business Planning
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