Efficiency
Reduce time budgeting & planning
90%
Time saved
*Creating marketing spend reports
“With Allocadia we now have visibility into our global marketing investments, and the ROI insights we get from Allocadia and our CRM, enables the National Instruments marketing organization make data-driven decisions on how to grow our business.”
Helena Lewis, Chief – Marketing Operations and Technology
Global marketing organizations are experiencing business benefits
Visibility
Centralize all planning in one solution
100%
Visibility
*Global activities
Stewardship
Gain control of your investments
+/- 1%
Budget accuracy
*Consistently hitting 1% of budget target
Alignment
Connect strategy to execution
100%
Aligned
*Activities aligned to strategic objectives
Effectiveness
Drive more revenue with investments
2.5x
Marketing ROI
Allocadia Run Marketing Platform
With Allocadia, CMOs and their teams can plan strategically, invest with purpose and measure performance.
Allocadia Plan & Align
Create plans and budget
Allocadia Invest & Execute
Track and re-allocate spend
Allocadia Measure & Optimize
Measure performance and optimize spend
Allocadia Analytics
Gain visibility into plans, spend and performance.
Allocadia Connect
Integrate across technologies
Enterprise Cloud Platform
Enterprise-grade software.
Leading CMOs are adopting Run Marketing because of these benefits.
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Excellence
“Allocadia enables a consistent ROI marketing framework that allows us to learn how our marketing plan is working, to make real time adjustments, and lift our overall performance as we strive for overall marketing excellence.”
Bill Bien
CMO, Signify (formerly Philips Lighting)
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Alignment
“Every marketer in your organization is in charge of contributing to pipeline and revenue targets. And the way to achieve this is to centralize all your data on one platform where it is linked back to plan and budget. Every marketer needs visibility, not just the power users.”
Renee Bonvanie
CMO, Palo Alto Networks
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Growth
“With Allocadia, we have visibility into the data required to measure marketing ROI, enhancing our ability to make the decisions necessary to maximize marketing’s contribution to the organization.”
Todd Wells
Former GM, Marketing IT and Operations, Microsoft
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Effectiveness
“Another recent addition to the martech stack is Allocadia, bringing additional investment reporting into the mix. The I is very important in ROI and we’re holding ourselves to this – our optimal metric this year to the company is an ROI metric.”
Carrie Palin
CMO, Splunk
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Visibility
“Allocadia is about visibility & transformation, enabling our team to execute and make investment decisions. Fundamentally, it’s about attracting the right investments & proving return.”
Glenn Thomas
Former CMO, GE Healthcare
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Confidence
“The number one focus of a successful marketing organization is driving growth. Allocadia has enabled us to ensure marketing investment aligns to campaigns that drive revenue contribution, which in turn has improved marketing’s credibility and influence within the company.”
Mike Marcellin
SVP and CMO, Juniper Networks
Because it’s showtime.
We have entered into a new era for Marketing
It’s clear that for CMOs and marketing leaders, it’s show time. It’s time to show marketing’s financial management credentials. It’s time to show that marketing can deal with financial constraints. It’s time to assume accountability for business performance.
2018 CMO Spend Survey
“We can land our budget within .05% of plan every quarter. We know exactly what we are spending, where and when needed we can reallocate spend to ensure we meet our plan.”
David Cohen, Head of Business Planning
