I run marketing like

Allocadia is the budgeting, planning and performance solution you need to run marketing.
HOW DO YOU RUN MARKETING?

Ryan Danner
Director, Global Marketing
Red Hat

Cloud software for marketing teams: better planning, investment management, and ROI measurement.

PLANS

Create and share plans across every channel, every region, for every product. Predict revenue impact and forecast return on investment.

INVESTMENTS

Manage your global marketing investments and track spend against strategic objectives. Track actual spend against plans in real-time and instantly see where you need to adjust.

RESULTS

Visualize, analyze and optimize plans and investments. Make smarter decisions and close the loop on marketing ROI.

150
B2B and B2C customers, ranging from mid-sized firms to global enterprises
10000
Marketers Using Allocadia
20
Billion Marketing Dollars Managed
30
Average Time Savings for a Marketing Ops Person Using Allocadia

Over 150 organizations and thousands of marketers rely on Allocadia, including:

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Allocadia has helped us prove our contribution to the business which has improved Marketing’s credibility within the company.

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quotemark

Allocadia is a key part of our planning process. It fosters alignment and facilitates conversations that you may not have had before.

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quotemark

We can easily and efficiently reallocate spend. No more scrutinizing spreadsheets.

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See how Allocadia is elevating other modern marketing organizations

See Customer Stories

What is Allocadia?

Allocadia is cloud software that helps marketers build smarter plans, gain control of their marketing investments, and tie results back to those investments. Now marketers can gain insights that allow them to make more confident decisions and improve their marketing performance.