Get the confidence to know where to invest your next dollar.

Allocadia helps marketers plan strategically, invest with purpose, measure performance and maximize business impact.

A Single Platform for the Entire Run Marketing Lifecycle

Run smarter, run faster, run better. Run Marketing.

Explore the Allocadia Run Marketing Platform
1
Plan strategically
2
Invest with purpose
3
Measure performance
4
Gain insights
5
Connect data and workflows
  1. Plan strategically
  2. Invest with purpose
  3. Measure performance
  4. Gain insights
  5. Connect data and workflows

We have entered a new era for marketers.

Marketers today must confidently know where to invest next in order to drive positive impact on corporate objectives. Learn why marketing teams and CMOs alike need to understand how to measure, allocate, and invest their marketing dollars more effectively.

Why Act Now?

60 percent of Fortune 1000 CMOs claim they cannot quantify the impact of marketing.

McKinsey

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Distressed: A cautionary tale of marketing chaos.

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Allocadia is a core part of how more than 200 of the world’s best enterprise organizations #RunMarketing.

What leading CMOs are saying:

What leading Marketing Operations professionals are saying:

Another recent addition to the martech stack is Allocadia… the “I” is very important in ROI and we’re holding ourselves to this.

Carrie Palin

Box

The number one benefit of Allocadia is that we’re able to aggregate and look at what is happening around the world.

Harris Thamby

Microsoft

The transparency that Allocadia gives is incredibly valuable. Since partnering with them, there has been a huge increase in trust in how marketing is investing and in the value we bring to the business. Allocadia gives us the platform to have the right kinds of conversations.

Jackie Yeaney

Allocadia elevates the conversation around marketing actions to a strategic level, allowing all marketers in the organization to plan and track against key goals and performance indicators.

Neenu Sharma

GE Digital

What leading Marketing Operations professionals are saying:

The number one benefit of Allocadia is that we’re able to aggregate and look at what is happening around the world.

Harris Thamby

Microsoft

Allocadia elevates the conversation around marketing actions to a strategic level, allowing all marketers in the organization to plan and track against key goals and performance indicators.

Neenu Sharma

GE Digital

Allocadia in 70 seconds