Align Marketing’s Goals to Business Goals

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Allocadia elevates the conversation around marketing action to a strategic level, allowing all marketers in the organization to plan and track against key goals and performance indicators. We rely on Allocadia to review with our executive marketing leadership to gain agreement, understanding, and re-alignment of where we focus our resources. With Allocadia we’re more confident in every plan created, investment made, and can accurately demonstrate our impact on the business.

Neenu Sharma

Neenu Sharma|VP of Marketing Operations & Analytics at GE Digital

GE Digital

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Challenges

Lack of alignment with corporate

Marketers have trouble aligning their teams and working in the same direction. If marketers pursue goals that are at odds with corporate goals, marketing will struggle to support the company’s growth.

Budget at risk

Without clear alignment between marketing activities and business goals, marketers fail to justify future investments and cannot object to budget cuts.

Inability to maximize value

Marketers struggle to maximize their impact to the business without the ability to show how marketing plans, budgets, and goals support corporate goals.

Measurement is custom — your strategic dashboard must reflect the dynamics of your industry and the requirements of your enterprise. However, aligning metrics with strategic priorities is nonnegotiable.

Gartner, CMO Spend Survey 2018-2019

8 Top Findings in Gartner CMO Spend Survey 2018-19

Allocadia’s Solution

Allocadia helps marketers maximize their value by aligning their objectives and plans with the rest of the business.

Align marketing plans, activities, and budget with CMO and corporate objectives.
Connect department, CMO, and corporate-level goals and see how they all fit together.
Use dashboards to see how much is budgeted for each activity and which goals it supports.
Identify gaps in the marketing plan and budget and refine and optimize as needed.
Set strategic targets such as demand creation, reputation, sales enablement, and market intelligence, and connect them to each activity and to the budget.

Benefits for Marketers

Create Alignment

Ensure marketing team goals and activities are aligned with CMO and corporate goals so that the marketing department no longer lives in a silo.

Empower Marketers

Allow marketers to understand what they need to do, why they need to do it, and the expected results of their efforts.

Increase visibility

Track marketing’s progress toward corporate goals at a glance. Say goodbye to static, quickly-forgotten slide decks!

Allocadia helps us run marketing better because it’s cloud-based. That means any marketer around the world can see what the rest of the marketing organization is planning to do and align their objectives to the corporate objectives as well.

Tim West

Tim West|Senior Marketing Operations Manager at Box

Box logo

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Top assets on this pain point

Finance and Marketing: Partners in Growth

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The Marketing and Finance Alignment Problem is Real

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Align Marketing’s Goals to Business Goals

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