Allocadia elevates the conversation around marketing action to a strategic level, allowing all marketers in the organization to plan and track against key goals and performance indicators. We rely on Allocadia to review with our executive marketing leadership to gain agreement, understanding, and re-alignment of where we focus our resources. With Allocadia we’re more confident in every plan created, investment made, and can accurately demonstrate our impact on the business.
Lack of alignment with corporate
Marketers have trouble aligning their teams and working in the same direction. If marketers pursue goals that are at odds with corporate goals, marketing will struggle to support the company’s growth.
Budget at risk
Without clear alignment between marketing activities and business goals, marketers fail to justify future investments and cannot object to budget cuts.
Inability to maximize value
Marketers struggle to maximize their impact to the business without the ability to show how marketing plans, budgets, and goals support corporate goals.
Allocadia helps marketers maximize their value by aligning their objectives and plans with the rest of the business.
Benefits for Marketers
Ensure marketing team goals and activities are aligned with CMO and corporate goals so that the marketing department no longer lives in a silo.
Allow marketers to understand what they need to do, why they need to do it, and the expected results of their efforts.
Track marketing’s progress toward corporate goals at a glance. Say goodbye to static, quickly-forgotten slide decks!
Allocadia helps us run marketing better because it’s cloud-based. That means any marketer around the world can see what the rest of the marketing organization is planning to do and align their objectives to the corporate objectives as well.
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