Quantify the impact MPM could have on your business.

This calculator will show you:
  • The cost (time and money) of your current processes for marketing planning, budgeting and performance measurement
  • How much time and money Allocadia could save you
  • How much extra revenue your marketing team could drive by using Allocadia to identify underperforming marketing spend and reallocating it to revenue-driving programs

If you would like a more detailed, customized business case analysis for Allocadia at your organization, click here or click the button on step 4 of the calculator.

Step 1 of 4

Your Marketing Organization

How many marketers are there in your organization?

Average salary of all the marketers in your organization

What is your organization's annual revenue?

$

Your organization's marketing budget?i

$

Step 2 of 4

Current Performance Management

The cost of your team's current process for marketing planning, managing investments, and measuring results

0
or
0

Our data shows these typical numbers of person-days per year spent on marketing planning, budgeting & performance measurement when no solution such as Allocadia is in place. Examples of this time can include compiling data, reporting, reconciliation, formatting, accruals, communication with other departments, meetings, spreadsheet management & troubleshooting, etc.

You can change the numbers below according to your organization's experience.
Marketing Executives days/person/month
Field Marketing days/person/month
Product/Solution marketing days/person/month
Marketing Ops days/person/month
Corporate Marketing/Comms days/person/month
Other Marketers days/person/month

Step 3 of 4

Predicted Efficiency Improvements

Estimate Your Improved Efficiency

Allocadia customers typically experience an efficiency boost of between 20% and 40% for their planning, investing, and results management processes compared with a manual, spreadsheet-based approach.

Assume an efficiency boost of:

As a result of implementing Allocadia, expect to regain annually:
0
or
0%
or
$0

Find out your potential for budget reallocation
and revenue impact.

How many marketers are there in your organization?
Average salary of all the marketers in your organization

What is your organization's annual revenue?
Your organization's marketing budget

Step 4 of 4

Impact on Revenue

Beyond just saving time & effort, Allocadia can have a significant impact on your company revenue.

Allocadia gives you visibility into marketing ROI. With this knowledge, your team can reallocate spend, cutting the least-effective programs and doing more of what’s working. We estimate that:

$7,800,000i
of your budget can be shifted to higher-performing, revenue-driving programs.

According to SiriusDecisions, 10-50% of sales pipeline is sourced by the marketing organization. Taking the midpoint of that range (30%), the reallocated spend above could drive:

$22,500,000i
in additional revenue for your business.
Additional Business Benefits
  • Answer C-level questions about marketing performance
  • Better alignment across marketing & with corporate strategic priorities
  • Quick visibility into every aspect of marketing performance
  • Spreadsheet-free collaboration on marketing plans & investments

Download these results as a PDF



Get a More Detailed Analysis

We would be pleased to send you a full report, outlining in greater detail the time, labor and cost savings that Allocadia can provide, as well as the potential positive impact on revenue. It also shows the time-to-value and estimated ROI on an Allocadia implementation.

Get Your Full Report
How many marketers are there in your organization?
Average salary of all the marketers in your organization

What is your organization’s annual revenue?
Your organization’s marketing budget

Download these results as a PDF

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