Analytics

Gain Insights to Drive Better, More Impactful Decisions

Allocadia Analytics empowers marketers to take action and create greater business impact by developing a deeper understanding of the marketing plan, budget, spend, and performance.

Ensure Marketing’s Investments Support Strategic Targets

Provide visibility into how planned investment supports go-to-market strategies. Keep track of actual spend and know if it is on track to reach targets.

Shed the Light on Marketing Performance

Identify if marketing is on track to meet expectations or not. Quickly identify regions, segments, and product lines that are under- or over-performing.

Understand Marketing’s Influence on the Customer Journey

Gain visibility into how the marketing team is investing in each stage of the customer journey.

Align Marketing and Finance Teams

See planned investment against actual spend in dashboards that support both Marketing and Finance views of the business.

Allocadia is an awesome tool. It is simple to use as well as intuitive. It includes a great deal of bells and whistles when it comes to dashboards and metrics.

David Cohen

Carey Rutigliano|Director FP&A, Hortonworks

Don’t just take our word for it

See how organizations use Allocadia Analytics to gain insights to drive better, more impactful decisions.

Key Capabilities

Visualize the Global Marketing Plan

Identify gaps in the marketing plan by automatically highlighting areas that need updating or completion. See target vs. planned investment from multiple views.

Monitor Investment Against Strategic Goals

View how much spend is going towards demand creation, market intelligence, and sales enablement or any other strategic goal. Track actual spend against target.

Track Pipeline and Revenue Impact

Compare expected pipeline and revenue impact with actual results to identify gaps, and adjust investment as needed.

Map Spend to the Entire Customer Journey

See how much investment is planned, and spent, on each activity at every stage of the customer journey. Know at a glance if you’re meeting expectations.

Visualize Marketing Investment Mix in Multiple Ways

Display marketing investment mix by segment, product line, persona, and activity type, and track planned investment and actual spend for each.

Generate Financial Management Reports

Create reports that show occurred, invoiced, and accrual information for each activity.

Monitor Performance

View ROI at the region, segment, product line, campaign, and activity level, and highlight under- and over-performers.

Visualize Data Quality

Visualize activities in the marketing plan that are not tagged, tagged incorrectly or miss estimated outcome. Act on poor data quality to ensure better measurements.

These new and improved dashboards will help increase our agility as marketers and enable us to make more real-time, data-driven decisions to optimize our activities and spend for maximum impact in market.

Ryan Danner

Ryan Danner|Director, Global Marketing, Red Hat

One Single Platform for the Entire Run Marketing Lifecycle

Run smarter, run faster, run better. Run Marketing.

Allocadia’s Run Marketing Platform empowers marketers to maximize business impact. Plan strategically, invest with purpose and measure performance.

Explore Allocadia Connect