Case Study: Hitachi Vantara
Restoring Finance’s faith in Marketing.
Allocadia Analytics empowers marketers to take action and create greater business impact by developing a deeper understanding of the marketing plan, budget, spend, and performance.
Provide visibility into how planned investment supports go-to-market strategies. Keep track of actual spend and know if it is on track to reach targets.
Identify if marketing is on track to meet expectations or not. Quickly identify regions, segments, and product lines that are under- or over-performing.
Gain visibility into how the marketing team is investing in each stage of the customer journey.
See planned investment against actual spend in dashboards that support both Marketing and Finance views of the business.
Allocadia is an awesome tool. It is simple to use as well as intuitive. It includes a great deal of bells and whistles when it comes to dashboards and metrics.
See how organizations use Allocadia Analytics to gain insights to drive better, more impactful decisions.
Identify gaps in the marketing plan by automatically highlighting areas that need updating or completion. See target vs. planned investment from multiple views.
View how much spend is going towards demand creation, market intelligence, and sales enablement or any other strategic goal. Track actual spend against target.
Compare expected pipeline and revenue impact with actual results to identify gaps, and adjust investment as needed.
See how much investment is planned, and spent, on each activity at every stage of the customer journey. Know at a glance if you’re meeting expectations.
Display marketing investment mix by segment, product line, persona, and activity type, and track planned investment and actual spend for each.
Create reports that show occurred, invoiced, and accrual information for each activity.
View ROI at the region, segment, product line, campaign, and activity level, and highlight under- and over-performers.
Visualize activities in the marketing plan that are not tagged, tagged incorrectly or miss estimated outcome. Act on poor data quality to ensure better measurements.
These new and improved dashboards will help increase our agility as marketers and enable us to make more real-time, data-driven decisions to optimize our activities and spend for maximum impact in market.
Allocadia’s Run Marketing Platform empowers marketers to maximize business impact. Plan strategically, invest with purpose and measure performance.Explore Allocadia Connect