All posts by Jeff Epstein

Common Marketing Planning Pitfalls and How to Avoid Them

By | MPM | No Comments

Happy marketing planning season! Have you seen the new marketing planning framework from SiriusDecisions? They recently published an article about their plan-on-a-page template to help marketing leaders overcome common planning challenges. Source: SiriusDecisions This one-page framework offers a way to think about marketing planning from a high level. It’s a top-down approach…

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