As VP of Customer Success at Allocadia, I’m lucky to work hand in hand with many of our customers as they work to achieve the highest levels of success of Marketing Performance Management. I’ve learned a few things about how our best in class customers approach planning. Some of these…
All posts by Jocelyn Brown
What’s new at Allocadia?
- Running the Business of Marketing: The Relationship of MPM and MO (these are acronyms you NEED to know!)
- Oh, the Places They’ll Go: Planning for the Customer Journey
- Allocadia Launches Customer Journey Insights to Enable Marketers to Optimize Investments Across the Stages of the Customer Buying Journey
- Mastering Marketing Financials to Better your Performance
- Don’t Just Measure Marketing – Prove its Value to the Business. Here’s How.