All posts by Kasia Finkelstein

Allocadia Provides Every Marketer with Unparalleled Insights into Marketing Performance with New Dashboards

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Latest release amplifies the value of budgeting, planning and performance solution by providing marketers with a one-of-a-kind, holistic view of return on investments and guidance to make smarter, data-driven decisions Allocadia, the leader in Marketing Performance Management (MPM), today released a complete new set of marketing dashboards for its MPM…

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Marketers Can Now Make Even More Strategic Investment Decisions with Attribution Data in Allocadia

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Allocadia releases new attribution engine technology to give marketers another layer of data to better understand marketing performance and optimize ROI Marketing organizations – and CMOs especially – are increasingly under pressure to demonstrate their impact on a company’s bottom line. That’s why it’s more important than ever for marketers…

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