All posts by Kristine Steuart

Marketing’s Blind Spot: We Need More Than Campaign-Based Technology

By | Leading in Change Series | No Comments

Talk of “one-to-one customer experiences” and “the customer buying journey” permeates the marketing space today. The goal of delivering customized, relevant, timely messages to customers to propel them toward a buying decision is a lofty goal, but an important one. It speaks to the increased responsibilities CMOs hold in their…

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Steer Your Ship: 5 Leadership Lessons I’ve Learned

Steer Your Ship

By | Leading in Change Series | No Comments

As I’ve grown Allocadia over the past few years, my husband has been an invaluable sounding board, confidant, and advisor. When I talk about the challenges and opportunities we’re seeing in the business, he reminds me: “Steer your ship.” This simple piece of leadership advice has become a daily mantra…

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