We have entered into a new era where marketers must make every dollar count.

Marketers have more responsibility than ever before. As technology has changed how consumers and businesses buy, it is the CMO who is leading their companies through this digital transformation.

“But with power comes great responsibility. And that isn’t just comic book wisdom; it’s also an apt description of what it means to be a CMO today. Yes marketing budgets are on the rise, but by taking custody of these dollars, CMOs are promising more and more back to the business.”

– Gartner’s 2016 CMO Spend Survey

Marketers today need to understand what’s working and what’s not.

But there are 3 main barriers to achieving this.
Marketers don’t have control of key data:

Plan data is locked up in presentations and other documents

Investment data is spread across disparate spreadsheets

Results data is stored in various marketing execution systems

All of this stands in the way of making intelligent data-based decisions.

External Factors only compound the problem:



The amount of marketing data in the universe is growing at an exponential rate.


More technology

There are nearly 4,000 marketing technology vendors! CMOs allocated 3.24% of revenue to technology spending in 2016.


More channels

The mix of digital, social and offline channels is ever-increasing.

Marketers aren’t alone in this.

Can’t Measure Contribution

Lack Baseline Metrics

Rely on Excel

Don’t Partner With Finance

So how does Marketing make this happen?

By making Marketing Performance Management a strategic mandate.

Marketing Performance Management is the processes, technologies and actions used by marketing organizations to plan marketing activities, evaluate marketing’s results against established goals, and make more impactful decisions.

Learn More About MPM

MPM is run marketing, while engaging with the customer is do marketing.

MPM technology delivers visibility into the core operational marketing data needed to run better: plans, investments, and results.

Sales has CRM. Finance has ERP. Human Resources has HRMS. Marketers need MPM, their unique system of record.

MPM radically transforms marketing teams

Before MPM
  • Data confusion: Data in spreadsheets and people’s heads; different truths and no system of record.
  • Static: Static, historical rear-view mirror, point-in-time measurement only.
  • Misaligned: Lack of alignment with CEO/CFO/Board; no trusted advisor status.
  • Limited visibility: Unable to answer core business questions; incomplete tactical-level attribution only.
  • Inefficient teams: Marketing continually disrupted for information on marketing plans, investments and returns.
  • Operational challenges: Difficulty answering core business questions.
After MPM
  • Data-driven: Data-driven and insight-driven marketing; one central location for all new and external marketing data.
  • Optimized: Proactively and continuously re-allocate investments to programs that drive the most impact.
  • Aligned: CEO/CFO/Board-level strategic alignment; spend aligned to company objectives.
  • Layers of performance insights: Layers of performance insights including strategic ROI & tactical ROI.
  • Focused teams: Engaged marketing team focused on DOING marketing!
  • Operational effectiveness: Demonstrating operational effectiveness and control of operations.

Companies that adopt MPM…

Spend up to


less time on manual budgeting, planning and measurement tasks



more budget to the highest-performing programs

Stay within


of budget

Reallocate investments to drive


more revenue

A 100 person team gets
1,749 days/year back and $668k /year back

A $100m budget means
$15m gets re-allocated

A $1B revenue with $100m marketing budget means impacting an additional
$15m of your revenue goal













It is ultimately creating CONFIDENCE that drives us every day.


Bring confidence to every marketer in the world.

Leading-edge change agent marketers are embracing MPM today.

Glenn Thomas

Glenn Thomas

GE Healthcare

“Allocadia is about visibility and transformation, enabling our team to execute and make investment decisions. Fundamentally, it’s about attracting the right investments and proving return.”

“Another recent addition to the martech stack is Allocadia, bringing additional investment reporting into the mix. The i is very important in ROI and we’re holding ourselves to this – our optimal metric this year to the company is an ROI metric.”


Carrie Palin



Helena Lewis

Sr. Group Manager,
Global Marketing
Operations & Technology

“You can never have global insights if you operate in spreadsheets, that’s why it is critical to have a unified SaaS Platform like Allocadia.”

“Allocadia enables the ultimate insights in the form of return on marketing investment and budget effectiveness. After all, our ultimate goal is optimized performance and to get there, we need various and granular views of ROI.”

Allison Smith-Terry

Allison Smith-Terry

Vice President Marketing Technology and Operations

How Marketing Operations #RunMarketing.

How marketers use Allocadia to #RunMarketing.

With our marketing performance management software, every marketer in the organization gains visibility and insights into their core operational data — their marketing plans, investments and results.

This equips them to make better decisions and re-allocate their marketing investments to the initiatives and and customer experiences that drive the most business impact.

Our Team

We’re thrilled to be working with our customers to bring marketing performance insights — and confidence! — to every marketer in the world. It’s what we’ve been doing since day one when our marketers-turned-founders started Allocadia.


Our Values

As we work together as a team, and with customers, partners and stakeholders, we are guided by our core values.


We are an unstoppable team and community who believe that by working together we can accomplish extraordinary things.


We believe constant innovation is the key to the future. We are inventors and creators.


We are focused on building programs with strong fundamentals, so we can deliver long-term value to our stakeholders.


We are passionate, driven, and take responsibility for delivering high impact results.


We create a positive mindset. We re-frame challenges into opportunities, and we are strong in adversity.

150+ Global Customers.

Thousands of Users

Billions of Dollars

Every Marketer. Every Dollar.

Be a part of creating a world where marketers make every dollar count.