Marketing Workflow Management Software: Create Effective Workflows

Create Efficiency from Planning to Execution

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We have a mission to make marketing more efficient and it begins with driving improvements to marketing productivity.

Jason Johns

Jason Johns|Senior Marketing Ops Manager


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Double data entry

When marketers manually enter the same data in more than one system, they risk making mistakes.

Manual, time-consuming processes

Disconnected systems multiply manual tasks and fragment processes, aggravating marketers’ daily routines and crippling the department.

Lack of alignment

With processes fragmented across disparate systems, marketing teams remain siloed, inefficient, and blind.

Allocadia helps Red Hat run marketing better by giving marketers more time to do marketing.

David Schermbeck|Senior Business Analyst, Red Hat

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Allocadia’s Solution

Allocadia enables marketers to become more efficient by streamlining workflows and reducing data entry needs.

Kick-off marketing processes where it all starts – with the plan.
Facilitate purchase orders or purchase requests from within Allocadia.
Kick off campaigns in CRM and Marketing Automation Platforms directly from Allocadia.
Connect investment, budgets, and plans, to content management systems. Initiate projects in these systems from Allocadia.
Initiate projects in project management systems by using Allocadia to trigger them.

Benefits for Marketers

Increase efficiency from planning to execution

Reduce data entry, automate workflows, and align marketing teams.

Create a great marketer experience

Reduce marketers’ tedious work and let them focus on their real, more exciting job.

Act fast

Know if efforts are duplicated or if an activity needs support from another part of the business. Shift effort to something that’s more effective.

It’s important to start with understanding your organization and how you want to use the technology. If you have the foundation and the background, then you’re on your way to a successful start of an integration.

Anna Soo|Senior Marketing Manager, Commvault

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Top assets on this pain point

The Marketing Operations Efficiency Formula

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The Impact of Efficiency

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Create Efficiency from Planning to Execution

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