Scattered and incompatible data
When the budget is saved in one place, projects in another, and campaign data in a third, it’s nearly impossible to connect them and create actionable insights.
Disconnected investment and results
With execution data trapped in siloed systems, and investment data housed in archaic spreadsheets, marketers are unable to create a holistic view of their planned activities and intended results.
No clear path to ROI
Marketers waste enormous time connecting and analyzing data from disparate systems. With different levels of granularity and data hierarchies, it’s hard to roll everything back together to create accurate, consistent, and timely reports.
Allocadia helps marketers build connected data sets for accurate, timely, and actionable insights and link data from marketing execution systems to the budget and plan.
Benefits for Marketers
Set the stage for stronger decisions
Provide actionable marketing insights and better measurements with connected, consistent, and clean data.
Create a clear path to ROI
Set your data up to measure multiple, accurate views of ROI and impact on the business.
Gain visibility into all global marketing activities
Get greater insight, from the budget and plan to execution, and see how it all comes together.
Allocadia helps us capture all of the important dimensions upon which you want to calculate ROMI, and we connect the data that we capture in Allocadia with various other marketing systems that we use to get very accurate return on marketing investment metrics.Watch the video