The world’s smartest companies #RunMarketing with Allocadia

What Leading CMOs are Saying

“Another recent addition to the martech stack is Allocadia, bringing additional investment reporting into the mix. Our optimal metric this year to the company is an ROI metric.”

Carrie Palin, CMO

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“Allocadia enables a consistent ROI marketing framework that allows us to learn how our marketing plan is working, to make real time adjustments, and lift our overall performance as we strive for overall marketing excellence.”

Bill Bien, CMO

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“Allocadia has enabled us to ensure marketing investment aligns to campaigns that drive revenue contribution, which in turn has improved marketing’s credibility and influence within the company.”

Mike Marcellin, SVP and CMO

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More CMO Testimonials

“Allocadia is about visibility and transformation, enabling our team to execute and make investment decisions. Fundamentally, it’s about attracting the right investments and proving return.”

Glenn Thomas, CMO

Todd Wells, General Manager, Marketing IT and Operations, Microsoft Corporation

“With Allocadia, we have visibility into the data required to measure marketing ROI, enhancing our ability to make the decisions necessary to maximize marketing’s contribution to the organization.”

Todd Wells, Former GM, Marketing IT and Operations

“Delivering on operational effectiveness and data-driven insights is critical to today’s CMO. Allocadia is a core pillar in our strategy to gain insights on how marketing impacts the business.”

Asim Zaheer, CMO

“At FireEye, marketing has a very disciplined approach to building a zero-based budget plan, and we are proud to be among the first to lead with this. Allocadia provides the tools we need to enable, measure, and track meaningful conversations that drive business impact companywide.”

Vasu Jakal, CMO

What Leading Marketing Ops Professionals are Saying

“Allocadia lets us to move away from spreadsheets and allows our marketers to paint the full picture of our budgets and investments.”

Danielle Evangelista, Marketing Operations Analyst

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“With Allocadia, we definitely feel like we have a partner that is truly invested in the success of our company — making sure that we have a positive experience and are able to achieve the outcomes we are after. Allocadia helps Equinix run marketing better by giving us one platform to do collaborative planning, in a simple format.”

Sean Hiss, Director of Marketing Operations at Equinix

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“The number one benefit of Allocadia is that we’re able to aggregate and look at what is happening around the world.”

Harris Thamby, Senior Program Manager, Sales & Marketing IT – Global Ops

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More Marketing Ops Testimonials

“Coming from a world of spreadsheets to a tool that actually allows me to have visibility and insight into what’s going on in the world is invaluable. Transparency drives better decisions around our plans and investments. Allocadia enables us to make sure that the way we spend money is aligned to our strategy.”

Helena Lewis, Sr. Group Manager, Global Marketing Operations & Technology

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“Allocadia’s been helping us run marketing better because we’re doing campaign creation directly in Allocadia. Now we can allocate our spend down at a campaign level, which is really going to help us with ROI down the road.”

Gina Reese, Senior Marketing Operations Manager

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Jeremie Audran, Director of Global Marketing Operations, Hitachi Data Systems

“Previously when finishing the quarter all marketers could do was pray they were on budget. Now I can ask them to do proper planning and now finance can build out proper projections. Allocadia provides a massive amount of value.”

Jeremie Audran, Director of Global Marketing Operations

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Anna Alexander, Finance & Operations Manager, Pitney Bowes Inc.

“For Pitney Bowes, Allocadia is the engine that integrates and organizes our marketing investments and ROI data in one place so we can see the insights that create meaningful results for us.”

Anna Alexander, Senior Manager of Market Analysis and Operations

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A Few of Our Customers

Red Hat, an Allocadia Customer

Our Customers #RunToWin

Our customers aren’t threatened by change – rather, they embrace it. They seek out the technologies and partners that will make their teams, themselves and their companies stronger.

They are open to fresh perspectives on old problems. They learn from the past without clinging to familiar ways of thinking. They build for the future while remaining grounded in reality.

For them, change is an essential part of winning.

“Every marketer in your organization is in charge of contributing to pipeline and revenue targets. It’s not just the CMO and marketing operations anymore. And the way to achieve this is to centralize all your data on one platform where it is linked back to plan and budget. It has to be a self-service system, and every marketer needs visibility, not just the power users.” 

  • René Bonvanie
  • CMO
  • Palo Alto Networks

“With Allocadia I can easily get different views of the marketing organization and how we are spending and executing. This gives me confidence that the entire marketing organization is contributing to the business's bottom line."

  • Jackie Yeaney
  • CMO
  • Ellucian

Our Customers #RunSmart

Our customers aren’t just great marketing leaders; they’re great business leaders. They see beyond departments, teams and silos — they see the bigger picture in their organizations.

Knowing that a business is like a living organism where everything is connected, they make sure that all of their marketing efforts are aligned to their companies’ wider strategies. Our software helps them stay hyper-aware of the impact that their marketing efforts have on revenue and the bottom line.

Allocadia customers contribute in smart, significant ways to the strategic direction of their companies. They have a seat at the table.

Our Customers #RunTogether

Our customers are keenly interested in becoming better marketers and better leaders, and they recognize that the best way to achieve that is by learning from each other – together.

We do our best to provide opportunities for peer-to-peer customer learning and networking. We’re also grateful to our community of customers for the tremendous amount that we learn from them: virtually every change and enhancement we introduce is crafted specifically to meet customer needs we’ve heard.

Our community of customers drives us, inspires us and challenges us to create the very best solutions we can. Being customer-centric is in our DNA.

After all, we are all someone’s customer.

National Instruments

“Without Allocadia, implementing the SiriusDecisions Campaign Framework across our global marketing organization would have been nearly impossible.”