Manage your marketing spend more strategically, stay on budget, and abandon those clunky spreadsheets.

Marketing budgets have power.

At their best, they clearly map out the use of every marketing dollar. They provide a crucial link between Marketing, Finance and Leadership. At their worst, budgets are an administrative chore that can shackle marketers to cumbersome and inflexible spreadsheets.

Allocadia solves the budget management challenge for marketing teams. It dramatically improves your team’s budgeting workflow: you can finally collaborate, save time and eliminate manual processes. Best of all, Allocadia provides total clarity into your marketing spend, helping you make more effective investment decisions.

Invest more strategically

Finally — a better way to manage marketing budgets. No matter how big your marketing organization, Allocadia lets you manage every dollar spent.

You get instant visibility into the current state of every one of your marketing budgets. Visualize your investments according to geography, business unit, product line or any other way you’d like. See where every dollar is going.

Armed with new clarity, you’ll be able to answer strategic business questions about your marketing investments, and spend more strategically.

Know how you’re spending & react with agility

With precise and up-to-date knowledge of how your marketing organization is spending, you’ll know exactly how you’re performing against your targets and strategic objectives.

Allocadia paints a clear picture of the entire marketing organization’s spending. You can quickly identify areas of under- or over-spend and reallocate accordingly, or react with agility to special situations.

Every marketer on your team can manage the spend they’re responsible for, in one central place.

“At a leadership level, it’s all about having the intelligent ROI conversation. Not only managing our money, but also where we should be spending our money. That way, we can make better strategic decisions. ”

– David Cohen, Director of Business Planning

Palo Alto NetworksListen to the Podcast

A more efficient, easier way to manage budgets

Budget spreadsheets can be a nightmare. They’re error-prone, force you into time-consuming manual processes, and force marketers to work in ‘silos’, where collaboration is virtually impossible.

Allocadia is as easy to use as a spreadsheet, but without all the issues that come with using a spreadsheet. Manual tasks like reconciliation of actuals become automated. No more mashing together various team members’ disparate spreadsheets or worrying about broken formulas.

Free up more of your team’s time

Our customers typically experience time savings of between 20% and 40% for their budgeting & planning processes compared with a manual, spreadsheet-based approach. Use our calculator to find out how much time & money your organization could save. 

Try the Calculator

“A process that used to take me five days each month now takes me three or four hours.”

– Amanda Lomas, Director of Marketing Analytics, Change Healthcare

Change Healthcare Case Study - AllocadiaRead the Case Study

Built for global marketing organizations

Allocadia meets the needs of large, complex marketing organizations with capabilities like support for multiple currencies and languages, advanced security and permission controls, and a customizable workflow for managing marketing approval requests.

Read more about how Allocadia supports the needs of enterprise marketing organizations

Marketing budgeting is just one part of what Allocadia can do for your marketing organization. Read more:

Featured Resource

Your Marketing Budget: An Owner’s Manual

Daily Operation & Basic Maintenance

Broken workflows, interdepartmental squabbles and spreadsheet madness can all get in the way of smooth daily operation of your budget. That’s why we’ve created this Owner’s Manual.

The instructions inside will help you smooth out the daily operation of your budget, while reducing operator fatigue. It will also help you transform your budget from a headache into a source of strategic insight for your marketing team.