Case Study: VMware
How Allocadia Helped VMware’s Marketing Teams Get Better Aligned, Stay on Budget & Make More Strategic Decisions.
Allocadia Invest & Execute helps marketers understand where marketing is investing. Monitor actual spend against plans and strategic targets, re-allocate budget, and ultimately drive better execution and outcomes for the business.
Centralize spend management, align with financial actuals, and gain visibility into how marketing is investing its dollars.
Kick off projects, campaigns, and activities in other MarTech systems from within Allocadia. Connect data and systems and gain visibility into global marketing activities.
Translate complex financial processes into the language marketers speak. Connect the way Finance tracks spend with the way marketers build their plans and budgets.
Track marketing spend and make timely course corrections. Eliminate end-of-quarter scrambling to spend or shift money around. Stop reacting and be proactive.
Reduce conflict caused by last-minute spend or over-spend. Show Marketing is on top of their investments and gain the finance team’s trust.
Build an accurate data source around marketing investments–the “I” in ROI–and set your organization up to better measure ROI.
We can land our budget within 0.5% of plan every quarter (yes, every was correct). We know exactly what we are spending, where and when needed we can reallocate spend to ensure we meet our plan. When we have to cut or increase spend, we can reset targets and effectively land the 747 on an air craft carrier!
Half of CMOs don’t understand how their budgets are invested.
See how organizations use Allocadia Invest & Execute to confidently drive and manage marketing’s investment.
David Cohen, VP Business Planning at Palo Alto Networks, talks about how Allocadia has reduced the time his marketing team spends managing their budgets by 66%.
Connect actual spend to corresponding planned activities and investment in the marketing plan. Track how much is planned to spend, forecasted, committed, already spent, and remaining to spend.
Streamline purchase order creation and import PO data into Allocadia. Map each PO to activities in the marketing plan and compare open PO amounts with how much has already been spent.
Automatically import financial data, including actual spend from finance and PO data, into Allocadia from finance systems. Simplify and reduce time spent on the reconciliation process with Finance.
Add Allocadia’s unique ID, created for each activity in the marketing plan, to other MarTech systems that are part of the activity lifecycle and ensure data connectivity.
Simplify exchange rate management. Adopt exchange rates specified by the finance department and ensure when updated they are captured appropriately in each activity in the plan. Roll up plans into a master currency.
Compare plan, actual spend, POs, and forecast, and adjust the forecast proactively.
Track over- or under-spend for each budget line item, program, and department. Re-allocate budget as needed before it’s too late. Don’t wait until the end of the quarter.
Track how actual spend support each stage of the customer journey by activity type.
Monitor actual spend by product line, corporate objectives, region and any type of activity. Track if actual spend is on the path to achieving strategic targets.
Get control over marketing investment with insightful dashboards. See where and when Marketing spends its dollars on the dashboard.
Get a marketing view of actual spend, account codes, invoice numbers, PO vendors, and dates. Create reports to visualize data from finance systems with corresponding activities in the marketing plan.
Invite team members to collaborate on plans. Configure use roles and ensure everyone has access to the proper data.
Allocadia brings order, efficiency, and visibility to the financial health and productivity of the Marketing budget. Instead of trying to chase invoices, costs, and forecasts, you can put more energy into changing your strategy.
Allocadia’s Run Marketing Platform empowers marketers to maximize business impact. Plan strategically, invest with purpose and measure performance.Explore Allocadia Measure & Optimize