Case Study: GE Digital
GE Digital is Revolutionizing Investment Strategy.
Allocadia Measure & Optimize enables marketers to measure performance, optimize their activities and spend, and make data-driven decisions to maximize their impact on the business.
Create a consistent way to measure marketing performance across all teams.
Bring accurate investment and results data together to measure ROI and inform marketing’s business impact.
Make confident decisions based on measurement. Invest in activities with greater performance.
Identify activities that are under-performing and course-correct as needed. Re-allocate marketing resources — time, money and people — and maximize the resources available.
Make better decisions with different views of campaigns and activities’ performance. Layer on attribution models and get different views of ROI – first touch, last touch or multi-touch.
Measure the impact of marketing activities and campaigns, and make better decisions that add to the bottom-line and advance strategic goals.
We’ve more than doubled our pipeline-to-spend-ratio. Additionally, we’ve had record-setting quarters in terms of total pipeline contribution, despite budgets not going up. We’ve done more with less because we were able to identify and address inefficiencies.
In our experience, companies that adopt this marketing analytics approach can unlock 10–20 percent of their marketing budget to either reinvest in marketing or return to the bottom line.
See how organizations use Allocadia Measure & Optimize to measure and improve Marketing’s impact on the business.
David Cohen, VP Business Planning at Palo Alto Networks, talks about how Allocadia has reduced the time his marketing team spends managing their budgets by 66%.
Measure marketing performance with metrics such as ROI, pipeline creation, and revenue generation.
Measure and visualize ROI at the organizational, departmental, regional, and product levels.
Layer attribution models from external systems or leverage Allocadia’s attribution engine (Salesforce only) and get a different set of performance metrics.
Measure and visualize ROI at the campaign and activity levels. Combine investment data with results data from attribution models and advanced ROI views. Compare ROI performance and understand which campaigns and activities are most efficient and effective.
Break down ROI measurements by audience segment, campaign, business unit, region, and product line.
Track results against strategic objectives such as increasing market share and brand awareness to measure “Return on Intent”.
See how regions, different departments and product lines, perform against the set target. Generate reports from the dashboard to dig into the details.
See how each campaign or program in the marketing plan performs against its targets and how much revenue it brings in. Generate reports from the dashboard to dig into the details.
Generate reports from the dashboard to dig into the details for under-performing activities. Collaborate with teams to course-correct, align with department- or company-wide plans, and adjust investment as needed.
Push Allocadia data to enterprise BI tools and data warehouses to enrich existing data and create custom ROI and cost analysis reports.
Allocadia enables the ultimate insights in the form of return on marketing investment and budget effectiveness. After all, our ultimate goal is optimized performance and to get there, we need various and granular view of ROI.
Allocadia’s Run Marketing Platform empowers marketers to maximize business impact. Plan strategically, invest with purpose and measure performance.Explore Allocadia Analytics