Measure & Optimize

Measure and Improve Marketing’s Impact on the Business

Allocadia Measure & Optimize enables marketers to measure performance, optimize their activities and spend, and make data-driven decisions to maximize their impact on the business.

Set the Stage for Better Measurement

Create a consistent way to measure marketing performance across all teams.

Measure ROI and ROMI

Bring accurate investment and results data together to measure ROI and inform marketing’s business impact.

Gain Confidence About Where to Invest the Next Dollar

Make confident decisions based on measurement. Invest in activities with greater performance.

Optimize Marketing Performance

Identify activities that are under-performing and course-correct as needed. Re-allocate marketing resources — time, money and people — and maximize the resources available.

Layer on Attribution Models for Advanced ROI Views

Make better decisions with different views of campaigns and activities’ performance. Layer on attribution models and get different views of ROI – first touch, last touch or multi-touch.

Drive Increased Value to the Business

Measure the impact of marketing activities and campaigns, and make better decisions that add to the bottom-line and advance strategic goals.

Gain Enterprise Benefits

Increase 2x pipeline-to-spend ratio
Increase 2.5x return on marketing investment (ROMI)
Reduce up to 25% of acquisition costs

We’ve more than doubled our pipeline-to-spend-ratio. Additionally, we’ve had record-setting quarters in terms of total pipeline contribution, despite budgets not going up. We’ve done more with less because we were able to identify and address inefficiencies.

Tim West

Tim West|Former Senior Manager in Marketing Operations, Box

Box logo

In our experience, companies that adopt this marketing analytics approach can unlock 10–20 percent of their marketing budget to either reinvest in marketing or return to the bottom line.

McKinsey, How CMOs can get CFOs on their side

McKinsey logo

Don’t just take our word for it

See how organizations use Allocadia Measure & Optimize to measure and improve Marketing’s impact on the business.

Key Capabilities

Measure Marketing Impact

Measure marketing performance with metrics such as ROI, pipeline creation, and revenue generation.

Measure Aggregate ROI

Measure and visualize ROI at the organizational, departmental, regional, and product levels.

Apply Attribution Models

Layer attribution models from external systems or leverage Allocadia’s attribution engine (Salesforce only) and get a different set of performance metrics.

Measure Attribution ROI

Measure and visualize ROI at the campaign and activity levels. Combine investment data with results data from attribution models and advanced ROI views. Compare ROI performance and understand which campaigns and activities are most efficient and effective.

See Different ROI Views

Break down ROI measurements by audience segment, campaign, business unit, region, and product line.

Measure Return on Intent

Track results against strategic objectives such as increasing market share and brand awareness to measure “Return on Intent”.

Visualize Performance in an Aggregated View

See how regions, different departments and product lines, perform against the set target. Generate reports from the dashboard to dig into the details.

Visualize Performance by Campaign

See how each campaign or program in the marketing plan performs against its targets and how much revenue it brings in. Generate reports from the dashboard to dig into the details.

Course-Correct as Needed

Generate reports from the dashboard to dig into the details for under-performing activities. Collaborate with teams to course-correct, align with department- or company-wide plans, and adjust investment as needed.

Connect to Data Warehouse and BI Tools

Push Allocadia data to enterprise BI tools and data warehouses to enrich existing data and create custom ROI and cost analysis reports.

Allocadia enables the ultimate insights in the form of return on marketing investment and budget effectiveness. After all, our ultimate goal is optimized performance and to get there, we need various and granular view of ROI.

Allison Smith-Terrey

Allison Smith-Terrey|VP Marketing Technology & Operations, Pitney Bowes

Pitney Bowes logo

One Single Platform for the Entire Run Marketing Lifecycle

Run smarter, run faster, run better. Run Marketing.

Allocadia’s Run Marketing Platform empowers marketers to maximize business impact. Plan strategically, invest with purpose and measure performance.

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