Case Study: National Instruments
How National Instruments Drives Alignment and Accountability Within its Marketing Organization – and Boosts its Credibility in the Process.
Allocadia Plan & Align empowers marketers to create, refine, and optimize plans to align with overall business goals and drive greater results for the company.
Ensure the plan supports both corporate and marketing objectives. Provide clarity of purpose and increase likelihood of success.
Ditch the spreadsheets and create consistent, streamlined plans. No more challenges with version control and massive Excel files.
Eliminate silos and create a unified plan that covers the entire team. Gain global visibility and ensure money is not allocated to the same activity twice.
Plan against strategic targets and performance indicators. Model the impact on return on investment, revenue and pipeline.
Build marketing plans using a consistent taxonomy and enriched metadata. Lay the foundation to successfully track marketing spend and impact in multiple views.
Empower marketers to advocate for their plans and investments, own their strategy, and show they will earn a return on investment.
Allocadia elevates the conversation around marketing action to a strategic level, allowing all marketers in the organization to plan and track against key goals and performance indicators. We rely on Allocadia to review with our executive marketing leadership to gain agreement, understanding, and re-alignment of where we focus our resources.
Planning is where data is examined, innovation stimulated, issues raised, conflicts worked through, priorities determined and decisions made.
See how organizations use Allocadia Plan & Align to create, refine, and optimize plans to align with overall business goals and drive greater results for the company.
As a Marketing Systems Administrator, Cal Gibbons has a unique outlook on strategic marketing planning. Here’s how he puts it to use at $14B agricultural co-operative Land O’Lakes!
Plan all marketing activities and investments in one place. Update plans at any time and automatically roll up changes to the master plan.
Align marketing activities and investment with CMO and corporate objectives. Associate corporate-level, CMO-level, department-level, and team-level goals with corresponding activities. Merge top-down and bottom-up plans and align both with the CMO’s strategy.
Define hierarchies, build views, add columns, set required fields, and create formulas. Break down regional barriers and display planned investment in multiple currencies.
Plan in local currencies and roll up to a single master currency across all global marketing plans to provide a unified view.
Define the targeted outcomes for each activity in the plan. Set the right metrics, the right metadata, and the right data structure, in order to measure the plan and to gain powerful insights.
Insert funnel assumptions on how activities and channels will create results. Pre-configure historical conversion rates from every step of the sales funnel and automatically estimate revenue and pipeline impacts.
Create what-if-scenarios and forecast the impact of budget cuts, increases, or shifts.
Define strategic targets such as demand creation, reputation, sales enablement, and market intelligence. Implement the SiriusDecisions Campaign Framework (or any other marketing campaign framework) and ensure they are aligned with go-to-market strategies.
Ensure marketing activities support corporate objectives to improve customer experience. Plan against each stage of the customer journey by activity type.
Set an investment target mix across every stage of the customer journey, product line, segment and activity type.
Submit proposed changes to the plan within Allocadia and manage the approvals process.
Get actionable insights on how the plan supports target goals, identify gaps, and make necessary changes as needed. Generate easy-to-read reports and dashboards for every stakeholder.
Allocadia allows us to manage our global marketing plan from the top-level strategic intentions down to the individual tactical line items, from a single collaborative system.
Allocadia’s Run Marketing Platform empowers marketers to maximize business impact. Plan strategically, invest with purpose and measure performance.Explore Allocadia Invest & Execute