Featured Resources

Trimble Saves 10% of Redundant Marketing Investments with Allocadia

By | Case Studies | No Comments

“Allocadia provides our marketers with an easy-to-use, foundational tool that simplifies the complex, ever-evolving financial management process, gives them more accuracy in the process, and improves their relationship with the finance team.” – Michelle Chessler, Director of Integrated Marketing Strategies, Trimble, Inc. Founded in 1979, Trimble, Inc. was one of…

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Stop Random Acts of Marketing Measurement

By | Webinars | No Comments

Marketers are becoming increasingly accountable for demonstrating their impact – Forrester research reveals that 82% of CMOs have goals that align with revenue targets. Yet 61% of B2B marketers indicate that “lack of defined metrics to measure success” will be a major or moderate challenge over the next 12 months. That’s a problem….

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ROI vs Attribution

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ROI and attribution are two terms that marketers are very familiar with – or are they? After noticing a disturbing trend of marketers using these terms interchangeably, we knew we needed to address the problem head-on. They are both valuable measurements in a marketer’s arsenal, but only if they are…

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Marketing & Finance Story: VMware

By | Customer Interviews | No Comments

Empowering the Marketing Finance team to focus on high-value activities? In many enterprise organizations, you’ll find finance professionals who sit within the marketing organization. VMware is one such company, and Chethan Chandra, Senior Manager of Business Operations is one such person. Chethan and his team are the critical links between…

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