Allocadia’s Blog

How to Master Financial Planning in Times of Chaos
During times of uncertainty, it can be hard to know what to do next – plans are no longer relevant, buying patterns have changed, and hard decisions must be made. In these situations, simplifying and creating clarity is imperative.  A simple, but effective, piece of advice to remember is: “control...
Pivoting Marketing Plans for Today’s New Reality
Let’s address the issue right away: this is not the spring season that marketers have been planning for. Events are cancelled, we’re all working from home, and no one is sure exactly how long this will be our new normal. We’re all going to make some changes. Start at the...
Five WFH Tips While We #stopthespread
As people socially distance during the COVID-19 pandemic, many of us are suddenly working from home and feeling adrift without our regular routines and face-to-face connections.  While the ramifications of social distancing and remote work are a struggle, it’s the most important thing we can be doing right now to...
Buyer’s Remorse is a Thing of the Past
It’s 8pm and you’ve got ten spreadsheets open trying to corral the data from 12 months of marketing campaigns, before tomorrow’s budget meeting with the CMO. Sound familiar? I bet the whole time you were wading through figures you kept thinking “there has to be a better way!” I’ve got...
Buyer's Guide to Marketing Performance Management
It’s time for Marketing to have its own system of record. Managing spend in tools built for other departments is frustrating. Planning and reporting is siloed. Teams chase attribution and credit, rather than the big-picture ROI. This all leads to wasted time, mis-spend, and decreased revenue impact.Your team needs to...

"Allocadia provides best-in-class money management capabilities... Allocadia was founded specifically to help marketers run marketing like a business — from budget planning to ROI and spend optimization."

Forrester Wave
3 Steps to Become a More Agile Marketer Today
Becoming agile is the topic de jour for marketers, with more teams adopting the practices of their development counterparts, especially in today’s uncertain economic climate. Today’s marketers need flexibility in order to pivot programs when faced with the cancelation of all in-person events. With global economies bracing for a recession,...
Allocadia Named Strong Performer in Forrester Wave
“Allocadia provides best-in-class money management capabilities… Allocadia was founded specifically to help marketers run marketing like a business — from budget planning to ROI and spend optimization.” Forrester Wave According to the Forrester Wave: Marketing Resource Management, Q1 2020, “Allocadia provides best-in-class money management capabilities… Allocadia was founded specifically to...

"Allocadia provides best-in-class money management capabilities... Allocadia was founded specifically to help marketers run marketing like a business — from budget planning to ROI and spend optimization."

Forrester Wave
How can we make better decisions using data?
The stats don’t lie, 89% of marketers believe data quality drives the right sales and marketing campaigns. Yet 50% are not confident in the quality of their company’s data and 48% of marketers rely heavily on intuition and experience to make marketing decisions. Why is it that marketers know data...
Allocadia: Bringing confidence to every marketer in the world.
Our vision at Allocadia has always been to build a world where marketers make every dollar count and solve the big problem of Marketing ROI. The starting point behind achieving this was helping marketers manage their marketing investments, and we have dramatically extended our product since then to become the Run Marketing...
Have the Confidence to Innovate and the Freedom to Fail
We all know how much technology there is for marketers today – marketing is far more of a science now than ever before because of the availability of customer and prospect data enabling marketers to make smarter decisions using precise and granular insights. However, the increase in data and insights...
Allocadia Wins MarTech Breakthrough Award for Best Marketing Performance Management Company
Company recognized for excellence in delivering real-time insights to help marketers maximize ROI VANCOUVER, British Columbia, August 7, 2019 — Allocadia, the creators of the Run Marketing movement, today was named Best Marketing Performance Management Company by the 2019 MarTech Breakthrough Awards. The MarTech Breakthrough Awards recognize companies, technologies, and...
What is Marketing Performance?
You’ve heard this story before: the pressure on marketing to prove its value is at an all-time high, and it’s not getting any easier. The CEO, CFO, and board want to know “what have you done for me lately”. Within the industry new technologies and needed skills pop up on...
Marketers: Reclaim Your Budget
How often are your marketing activities held up because you’re waiting for someone else to update you on your own marketing budget? How long does it take to sift through all the spreadsheets to find what you need for this quarter? Do you know where you stand with Finance? If...
3 things to consider when changing your marketing data strategy
Change is inevitable. This undeniable truth is something a forward-thinking marketing leader needs to keep in the back of their mind always. There are going to be changes in their market, with their technology, people shifting roles and a multitude of other developments ranging from disruptive to minute. But a...
How to Foster a Data-Driven Marketing Culture
It is fair to say that data is the new goldmine of our generation. The insights we’re able to pull from practically anything or anywhere are almost endless. But with so many points of information it can be tough to single out what really needs to be measured and why....