A Little New Year’s Inspiration for CMOs

By April 16, 2019Allocadia's Blog

With the holidays over and everyone getting into the swing of the new year, many marketing chiefs — myself included — find themselves thinking about fresh and innovative ideas to drive organizational growth this year.

Whether you’re looking to refresh key initiatives or to start with a clean slate, here is inspiration I’ve been reading recently to grow and succeed personally and professionally in 2017.

Invest in Your Personal Growth

“People with a fixed mindset think their intelligence or talents are simply fixed traits, and that talent alone creates success — without effort. They’re wrong. Successful people know this. They invest an immense amount of time on a daily basis to develop a growth mindset, acquire new knowledge, learn new skills and change their perception so that it can benefit their lives.” —Read more at Medium.

Set Goals Worth Investing In

“Many people fail on their professional development goals for the year because they take on a lot of goals — goals that they feel they ‘should’ do but ultimately don’t energize them. For example, maybe they tell themselves that they need to read a pile of books in order to learn more, keep up with their colleagues, or just stay up-to-date with their industry. But if sitting down to read feels more like a chore, it’s unlikely they’ll make any progress — and they may feel badly for not achieving their goal when the year comes to a close. … If you want to succeed with your professional growth goals, choose one or two key areas of focus that align with what really matters to you.” —Read more at Harvard Business Review.

Delegate, Delegate, Delegate

“Yes, you’re good at your job. Yes, you’re a stickler for details. But you can’t do it all — and choosing not to delegate is only going to hold you back, says productivity expert and technologist Matthew Canning, author of Get It Together: Five Simple Strategies for Becoming Reliable, Saving Time, and Making Fewer Mistakes. Holding on to too much is just going to cause burnout and ensure that you’re not using your time on more high-level tasks and projects.” —Read more at Fast Company.

Focus on 90-Day Cycles

“I advise you to focus on the next 90 days instead of all of 2017. Author Michael Hyatt talks about how it helped him become a New York Times best-selling author, as a first timer. Moreover, an accountability group’s members showed much better results focusing on 90-day goals than on the full 365-day calendar year. With 365 days, it’s just too easy to justify procrastination in your own mind. You can say to yourself, ‘There are still over 300 days left in the year,’ or ‘There’s still plenty of time, the year’s just begun.’ ” —Read more at Entrepreneur.

If Something Has Worked Before, Put a Priority on It

“Look hard at your 2016 results, do more of what’s working, improve what’s not meeting expectations and stop activities that haven’t contributed to [your] goals. With so many ideas and possibilities to explore, we have to make strategic choices and drive alignment.” —Read more at Forbes.