Allocadia’s Blog

Allocadia Announces Winners of 2018 #RunMarketing Awards
Team and individual winners selected for implementing best practices in Marketing Performance Management September 24, 2018 — VANCOUVER — Allocadia, the industry’s leading Marketing Performance Management (MPM) platform, today announced the winners of the 2018 #RunMarketing Awards. This award program celebrates marketing teams and individual contributors who have significantly improved their marketing organization...
How to Build Out a Marketing Budget
Welcome! This post is part 2 of a three-part series on building and managing a marketing budget: Part 1: How to Organize Your Marketing Budgets Part 2: How to Build Out a Marketing Budget [below] Part 3: Ongoing Management & Tracking of a Marketing Budget Note: this guide is written...
Ongoing Management & Tracking of a Marketing Budget
Welcome! This post is part 3 of a three-part series on building and managing a marketing budget: Part 1: How to Organize Your Marketing Budgets Part 2: How to Build Out a Marketing Budget Part 3: Ongoing Management & Tracking of a Marketing Budget [below] Note: this guide is written...
Allocadia Wins BIG at 2017 DMN Awards
Yesterday in New York, Allocadia CEO Kristine Steuart and VP of Marketing Sam Melnick accepted two awards on behalf of our team: Marketing Technology Company of the Year and Analytics Company Winner. The awards were presented as part of an annual celebration of marketing and technology innovation hosted by DMN, an organization serving...
Taleb AlKhaja - GE Healthcare
The #RunMarketing Catalyst Award Why He Won When GE Healthcare started on their journey with Allocadia over a year ago, Taleb was one of the four regional representatives who was involved with the pilot. However, he was the one with a strategic and global-minded focus, as he had the vision...
Signify's Marketing Excellence Team
The #RunMarketing Strategist Award Why They Won Signify knew their ultimate goal was to improve marketing planning and effectiveness in order to reach company KPIs and ROI goals. However, as a global and distributed organization, making a change in how they achieved these improvements needed to be a phased and...
Ken Evans - Fuze
The #RunMarketing Architect Award Why He Won Ken approaches planning and budget management from a strategic perspective, and from day one of his MPM rollout has aligned with both Sales and Finance. Ken understood that he can’t meet corporate objectives and revenue goals without aligning with Sales, so he focused...
Jason Johns - Equinix
The #RunMarketing Operator Award Why He Won Jason is always looking to improve the team. His ultimate goal is to keep the marketing organization constantly stretching and improving, because he is not happy with the status quo. What sets Jason apart is that he doesn’t just dictate the direction of...
Box's Marketing Ops Team
The #RunMarketing Visionary Award Why They Won To truly shift the operations and function of an organization, it has to start with vision and end with an actionable plan that brings that vision to life. The Box marketing team had that vision and implemented an entire change management process that...
Oh, the Places They’ll Go: Planning for the Customer Journey
These days, we hear a lot of lip service given to being a “data-driven marketer.” What does it mean to be data-driven? When every move you make can be measured against expected outcomes, you’re data-driven. When you start every business conversation with ‘according to the data’ or ‘Let’s look at...
How to Organize Your Team's Marketing Budgets
Welcome! This post is part 1 of a three-part series on building and managing a marketing budget:  Part 1: How to Organize Your Marketing Budgets [below] Part 2: How to Build Out a Marketing Budget Part 3: Ongoing Management & Tracking of a Marketing Budget Note: this guide is written...
The Marketing and Finance Alignment Problem is Real
The relationship between the Marketing and Sales organizations gets a lot of press, and for good reason. But there’s another department that’s almost as important for a marketer to cultivate an alliance with: Finance! Although this relationship is often overlooked, alignment with Finance is well worth a marketer’s time. I...
How to Manage Your Marketing Spend In-Quarter
Marketers and their teams spend months planning and strategizing for the upcoming year, but they often overlook what happens once execution begins. The trickiest time to manage marketing spend is after a quarter has begun — once programs are happening, budgets are changing, and those crystal-clear goals everyone agreed upon...
The New Frontier of Marketing Planning: Adaptability
At the 2019 SiriusDecision Summit, there was a huge focus on what’s coming next for marketers. Marketing teams at companies around the world are going through constant turmoil as they are tasked with ever-growing responsibilities for things like the digital transformation of their organization to managing the entire customer journey,...
Customers at our Core: Strong Value & Momentum from Allocadia Connect
From the very inception of Allocadia, the focus was on giving marketers a way to improve their performance. A core piece of that was around helping marketers get their financial data, and marketing plans out of spreadsheets and into a system that would connect with other data sets, so the...