Allocadia’s Blog

The Key to Marketing Confidence

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With an ever-evolving technology landscape, Marketers are adopters and influencers of innovation but are also susceptible to following trends to fit the status-quo. However, one item that has been top of mind with savvy marketers for years is measuring, tracking, predicting and understanding return-on-investment or ROI. One main reason for…

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5 Fantastic Strategies to Win Corporate Buy-in for Your Marketing Plan

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According to a recent study by Russell Reynolds Associates, CMOs think differently than their C-suite colleagues. Senior marketing executives tend to be more “imaginative,” “unconventional” and “willing to test limits” than CFOs, CEOs, CROs and CIOs. These traits make CMOs great leaders for transformation and growth initiatives, but may also explain some...
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