Allocadia’s Blog

Ken Evans – Fuze

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The #RunMarketing Architect Award Why He Won Ken approaches planning and budget management from a strategic perspective, and from day one of his MPM rollout has aligned with both Sales and Finance. Ken understood that he can’t meet corporate objectives and revenue goals without aligning with Sales, so he focused…

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Jason Johns – Equinix

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The #RunMarketing Operator Award Why He Won Jason is always looking to improve the team. His ultimate goal is to keep the marketing organization constantly stretching and improving, because he is not happy with the status quo. What sets Jason apart is that he doesn’t just dictate the direction of…

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Box’s Marketing Ops Team

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The #RunMarketing Visionary Award Why They Won To truly shift the operations and function of an organization, it has to start with vision and end with an actionable plan that brings that vision to life. The Box marketing team had that vision and implemented an entire change management process that…

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Best Practices in Marketing Planning: Align Marketing Plans With Company-Wide Strategic Priorities

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Marketing planning: it’s something every marketer has to go through. It’s especially challenging because there isn’t really a clear formula for success, yet what happens in marketing planning can make or break a quarter, or even a year. So, what are the best marketers in the world doing around planning? How are they…

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