Allocadia’s Blog

Marketing Ops REVolution at Your Organization
The Marketing Operations REVolution webinar series paid tribute to the excellent work MOps professionals have done providing beacons to guide us into the future. Previously, Marketing Operations (MOps) was considered a catch-all reporting function and a supporting player in the marketing organization. Over the past few years the position has...
How to Align Marketing and Finance for Peak Performance
John O’Rourke is Vice President of Strategic Marketing at Host Analytics. With a background in accounting and finance, John has over 30 years of experience in the software industry, including 20 years of experience in EPM Product Marketing at Hyperion Solutions, Oracle and Host Analytics. While what goes on in...
Increase Marketing Budgets by Becoming a Revenue Driver
Over 60% of marketers now use opportunities, pipeline, revenue, deals, and ROI to measure marketing performance. In the 4th annual State of Pipeline Marketing Survey, over 400 B2B marketers shared how they build growth for their organization through pipeline marketing methodology which impacts the entire funnel rather than only top...
Allocadia Announces Winners of 2018 #RunMarketing Awards
Team and individual winners selected for implementing best practices in Marketing Performance Management September 24, 2018 — VANCOUVER — Allocadia, the industry’s leading Marketing Performance Management (MPM) platform, today announced the winners of the 2018 #RunMarketing Awards. This award program celebrates marketing teams and individual contributors who have significantly improved their marketing organization...
How to Build Out a Marketing Budget
Welcome! This post is part 2 of a three-part series on building and managing a marketing budget: Part 1: How to Organize Your Marketing Budgets Part 2: How to Build Out a Marketing Budget [below] Part 3: Ongoing Management & Tracking of a Marketing Budget Note: this guide is written...
From Walk to RUN: 3 Essential Steps in Marketing Performance Management
Get started with MPM with three incremental steps that gather momentum and drive long-term marketing success. Originally from IBM’s THINK Marketing blog.   Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to...
Ongoing Management & Tracking of a Marketing Budget
Welcome! This post is part 3 of a three-part series on building and managing a marketing budget: Part 1: How to Organize Your Marketing Budgets Part 2: How to Build Out a Marketing Budget Part 3: Ongoing Management & Tracking of a Marketing Budget [below] Note: this guide is written...
Allocadia Wins BIG at 2017 DMN Awards
Yesterday in New York, Allocadia CEO Kristine Steuart and VP of Marketing Sam Melnick accepted two awards on behalf of our team: Marketing Technology Company of the Year and Analytics Company Winner. The awards were presented as part of an annual celebration of marketing and technology innovation hosted by DMN, an organization serving...
Taleb AlKhaja - GE Healthcare
The #RunMarketing Catalyst Award Why He Won When GE Healthcare started on their journey with Allocadia over a year ago, Taleb was one of the four regional representatives who was involved with the pilot. However, he was the one with a strategic and global-minded focus, as he had the vision...
Signify's Marketing Excellence Team
The #RunMarketing Strategist Award Why They Won Signify knew their ultimate goal was to improve marketing planning and effectiveness in order to reach company KPIs and ROI goals. However, as a global and distributed organization, making a change in how they achieved these improvements needed to be a phased and...
Ken Evans - Fuze
The #RunMarketing Architect Award Why He Won Ken approaches planning and budget management from a strategic perspective, and from day one of his MPM rollout has aligned with both Sales and Finance. Ken understood that he can’t meet corporate objectives and revenue goals without aligning with Sales, so he focused...
Yvonne Stacherski - Comerica Bank
#RunMarketing Award Winner: Innovative Integrator Why They Won Developing an integrated MarTech stack to provide a solid foundation for marketing performance management is no small feat for companies with large operations, let alone those in the financial services industry. Data security, privacy provisions and other requirements can add a layer...
Linlin Li - MobileIron
#RunMarketing Award Winner: Operational All-Star Why They Won Linlin’s track record of building out the marketing function from the ground-up and scaling it to optimize efficiencies across all pillars – from demand gen to field marketing to data sciences – at companies like Centrify, FireEye, Polycom and Cisco speaks volumes...
Lars Ahntholz - Poly
#RunMarketing Award Winner: Agent of Collaboration Why They Won When Plantronics set out to improve how the marketing organization aligned its investment in time, money and people to top-level corporate objectives and put in place a more efficient system to plan, track and measure marketing resources, Lars rose to the...
David Schermbeck - Red Hat
#RunMarketing Award Winner: The Marketer’s Champion Why They Won The appetite for deep analysis and transparency at Red Hat is remarkably great, and when matched with a culture of excellence it results in a recipe for marketing performance management success.  In this pursuit, David has made his mark by working...