Allocadia’s Blog

The New Frontier of Marketing Planning: Adaptability
At the 2019 SiriusDecision Summit, there was a huge focus on what’s coming next for marketers. Marketing teams at companies around the world are going through constant turmoil as they are tasked with ever-growing responsibilities for things like the digital transformation of their organization to managing the entire customer journey,...
Customers at our Core: Strong Value & Momentum from Allocadia Connect
From the very inception of Allocadia, the focus was on giving marketers a way to improve their performance. A core piece of that was around helping marketers get their financial data, and marketing plans out of spreadsheets and into a system that would connect with other data sets, so the...
Eyes on the Prize: Proving Marketing Impact
None of us should be working in silos. Everyone is part of creating success for their company, and for some departments it’s easy to see their contribution. However, the marketing organization can be a little trickier. Marketers are increasingly asked to prove their impact. But how can they do this?...
5 Insider Tips for Marketing and Finance Unity
The tradition has always been to have Marketing and Sales work together as partners. Makes sense right? Marketing is creating the atmosphere and supplying the resources that Sales uses to close deals. Another tradition as old as time, has been to set up Marketing and Finance as opponents. But are...
Marketing Planning Lessons from GE’s 26,000-Employee "Startup"
As GE Digital’s VP, Marketing Strategy and Operations, Neenu Sharma’s job is all about enabling the marketing organization — in other words, setting marketers up for success. She creates and manages the structure, processes and technology that GE Digital’s marketers need to be effective. Neenu and her team run marketing,...
The Key to Marketing Confidence
With an ever-evolving technology landscape, Marketers are adopters and influencers of innovation but are also susceptible to following trends to fit the status-quo. However, one item that has been top of mind with savvy marketers for years is measuring, tracking, predicting and understanding return-on-investment or ROI. One main reason for...
Stop the Madness: How Marketing Can Simplify Planning
Every marketing action starts with an investment. And every investment starts with a plan. But let’s be honest, nobody in Marketing actually looks forward to the annual marketing planning and budgeting process. Every year it’s tedious, time-consuming, and has a host of challenges: Spreadsheet chaos: Spreadsheets weren’t designed for marketing...
Struggling to Measure Up: Why are Marketers Missing the Mark?
Measuring impact is a universal struggle for marketers. More than 60% of Fortune 1000 CMOs claim they cannot quantify the impact of marketing in either the short or long term. There is a whole spectrum of suffering that ranges from having no idea where to begin, to marketers up to...