Allocadia’s Blog

Harris Thamby, Microsoft
Why He Won In enterprises with massive scale and global scope such as Microsoft, change management can be a huge challenge — both on a technical level, and a human one. Harris Thamby is a leader who gets things done by expertly striking this balance. Harris’ vision for Marketing Performance...
7 experts give their advice on strategic Marketing Planning
    Every marketer needs to align their marketing plans to the strategic goals of their business – it’s a critical component of Marketing Performance Management. In fact, our research found that companies with strong growth are 2X more likely to align marketing KPIs directly to their contribution to the...
Marketing Ops: Does your Measurement Data Meet These 3 Standards?
Are you Measuring or are you Gathering Insights? Often, Marketing Ops professionals spend too much time trying to piece together different sets of data to answer the questions of the business. It’s hard to get at the real measurements needed (or wanted), and data quality is a constant issue due...