Allocadia’s Blog

Marketing Ops: Does your Measurement Data Meet These 3 Standards?
Are you Measuring or are you Gathering Insights? Often, Marketing Ops professionals spend too much time trying to piece together different sets of data to answer the questions of the business. It’s hard to get at the real measurements needed (or wanted), and data quality is a constant issue due...
What is Strategic Marketing Planning?
Strategic marketing planning is the process of creating a marketing strategy that outlines what your objectives are, what programs you’ll use to achieve those objectives, who is responsible for those metrics, and by when you’ll be achieving those goals.  What is the process?  Step One: Liaison with Other Departments While...
Living the Dream: A Perfect Marketing Planning Process
In the previous articles in this series, we’ve shared the marketing plan structure that you could use today to improve your marketing right now. Here, we’re going to show you what successful marketing planning requires and what that dream marketing plan really looks like.  Step 1: Create Goals and Objectives ...
Do You Have a Strategic Marketing Plan?
You’re at your desk and you’re building out the marketing tactics you’re planning to do that month. Your list might look like this:  Hold 3 webinars Publish 6 blog posts  Launch 2 email nurture campaigns Feeling relieved, you turn to your calendar and start plugging dates in. We’ll do a...