Allocadia Case Studies

Case Study: Commvault

By | Case Studies | No Comments
“It's important to start with understanding your organization and how you want to use the technology. How are you using Workfront, how are you using Allocadia, and how can they be meshed together so that you eliminate human error and save time? If you have the foundation and the background,...
Read More
Arc'Teryx, an Allocadia Customer

Case Study: Arc’Teryx

By | Case Studies | No Comments
“We can easily and efficiently relocate spend. No more scrutinizing spreadsheets.” - Suzanne Blankenstein, Channel Marketing, Arc'teryx Introduction Arc’teryx is an outdoor equipment company headquartered in Vancouver, British Columbia, that develops innovative climbing, skiing, and alpine products. They have an impressive team of 50 marketers across 6 teams and all...
Read More

Case Study: GE Digital

By | Case Studies | No Comments
"I don't want to get stuck in the game of marketing needing to do more with less. I want to evolve the game so that marketing gets more because of how much we return on our investments and deliver on business objectives.” - Neenu Sharma, VP Marketing Operations & Analytics,...
Read More

Case Study: Trimble Navigation

By | Case Studies | No Comments
“The good thing about Allocadia is that it is one centralized repository for the budget process, and it allows ultimate transparency.” - Jarrod Krug, Marketing Communications Manager of Building Construction, Trimble Navigation The Organization Best known for GPS technology, Trimble is a location-based solutions provider with a wide range of...
Read More

Case Study: StepStone

By | Case Studies | No Comments
“You just open one tool, and you have a complete list of how each individual region is performing right now.” - Benjamin Deigendesch, International Online Marketing Specialist Organization Stepstone is a leading online job board business in Europe, operating some of the most powerful online job portals in the European...
Read More
VMware, an Allocadia Customer

Case Study: VMware

By | Case Studies | No Comments
“Now we have real data and facts to support big decisions.” - Chethan Chandra, Senior Manager of Business Operations, VMware The Challenge Like many global marketing organizations, VMware’s team needed more visibility into how its marketing budget was being spent. Marketing leaders couldn’t effectively predict or evaluate marketing ROI. Because...
Read More
hitacho-vantara-logo

Case Study: Hitachi Vantara

By | Case Studies | No Comments
The Task: Enable Proper Marketing Investment Management Today’s marketers are being held to new levels of accountability when it comes to proving the value of their investments and efforts. But when your marketing group struggles to manage actuals against forecasts and present credible numbers to finance, it’s challenging to satisfy...
Read More

Case Study: National Instruments

By | Case Studies | No Comments
“Historically, marketing operations hasn’t been part of the budgeting decision-making process. Because of Allocadia, we’re now a key player in providing transparency into our marketing investments. Allocadia empowers us with a common language to talk with business leaders about marketing ROI instead of expenses, fueling a closer relationship with our...
Read More

Case Study: Pitney Bowes

By | Case Studies | No Comments
“Allocadia is the single system of truth for our marketing investments. It empowers us to make data-driven decisions and gain insights that determine if we are succeeding and where best to reallocate funds.” – Anna Alexander, Manager of Marketing Budget Systems, Pitney Bowes The Task: Taking Control of Marketing Investments...
Read More

Case Study: Learning House

By | Case Studies | No Comments
“Because Allocadia automatically aggregates the data associated with our media buys and results, we no longer grapple with numbers that don’t add up due to human error. This has given us more confidence in our data and helps us more effectively decide where to spend our future marketing dollars.” –...
Read More
hortonworks-logo

Case Study: Hortonworks

By | Case Studies | No Comments
“Allocadia has helped us overcome all the challenges we were having, while also creating the processes and visibility we need to run marketing more effectively." – Carey Rutigliano, Director, FP&A, Hortonworks You Can’t Prove What You Can’t Measure “You’re moving money around based on a handshake?”, asked Carey Rutigliano, Hortonworks’...
Read More

Case Study: Demandbase

By | Case Studies | No Comments
“We fully expect Allocadia to help us build a better relationship with Finance." – Nanneke Jansen, Director of Marketing Operations, Demandbase When a company gets really good at collecting metrics around how campaigns and programs are performing, it can feel pretty satisfying for the marketing team. They understand all the...
Read More

Case Study: Box

By | Case Studies | No Comments
“We've more than doubled our pipeline-to-spend ratio. Additionally, we've had record-setting quarters in terms of total pipeline contribution, despite budgets not going up. So we can truly say that we've done more with less because we were able to identify and address inefficiencies.” – Tim West, Senior Manager, Marketing Operations,...
Read More