Trimble Saves 10% of Redundant Marketing Investments with Allocadia
Founded in 1979, Trimble, Inc. was one of the earliest pioneers in GPS technology. In the four decades since, the company has expanded to dozens of business divisions employing thousands of employees worldwide who together drive over $3 billion in annual revenues. Today Trimble is transforming the way the world...
Case Study: GE Digital
Solve spend efficiency to drive more than 2x ROMI
The team at GE Digital implemented a revolutionary new investment and marketing ROI hierarchy and applied a unique spend attribution approach to gain increased visibility.
"I don't want to get stuck in the game of marketing needing to do more with less. I want to evolve the game so that marketing gets more because of how much we return on our investments and deliver on business objectives.”
Neenu Sharma, VP Marketing Operations & Analytics, GE Digital
Case Study: Pitney Bowes
Position marketing as a trusted advisor to the business
Case Study: Box
Connecting R with the I in ROI
“We’ve more than doubled our pipeline-to-spend ratio. Additionally, we’ve had record-setting quarters in terms of total pipeline contribution, despite budgets not going up. We’ve done more with less because we were able to identify and address inefficiencies.”
Tim West, Former Senior Manager, Marketing Operations, Box
Case study: Juniper Networks
Align marketing with strategic corporate goals.
With Allocadia, Juniper Networks can now clearly identify how marketing is investing and how that investment aligns with the corporate strategy.