Company News

New Research from Allocadia Finds Only 21% of Companies Able to Fully Measure Marketing’s Contribution to Revenue; High-Growth Firms 3X More

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New original research reveals the industry’s maturity level of Marketing Performance Management Allocadia, leaders in Marketing Performance Management (MPM), today announced the availability of the Allocadia 2017 Marketing Performance Management Benchmark Maturity Study. This new original research reveals how companies run the business of marketing today, and serves as a benchmark…

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New Research from Allocadia Finds Only 21% of Companies Able to Fully Measure Marketing’s Contribution to Revenue; High-Growth Firms 3X More

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Allocadia, leaders in Marketing Performance Management (MPM), today announced the availability of the Allocadia 2017 Marketing Performance Management Benchmark Maturity Study. This new original research reveals how companies run the business of marketing today, and serves as a benchmark for organizations to compare against. The results of this research will be analyzed...
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Allocadia Announces Key Milestones 2018

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VANCOUVER, BRITISH COLUMBIA--(Marketwired - Jan. 17, 2018) - Allocadia, leaders in Marketing Performance Management (MPM) technology and creators of the #RunMarketing movement, today announced $25 billion in global marketing budget dollars have been managed through its award-winning platform by over 10,000 marketers, demonstrating the rapid growth and adoption of MPM among organizations....
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Allocadia Enables Every Marketer to Get Started on the Path to ROI with Strategic Planning Capabilities

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VANCOUVER, Canada, May 22, 2018 – Allocadia, leaders in Marketing Performance Management (MPM) technology and creators of the #RunMarketing movement, today announced that marketers can get their organizations started immediately on the path to ROI with its new Strategic Planner solution. As of today, Strategic Planner is included as part of the Allocadia...
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Percolate and Allocadia to Deliver Joint Solution Empowering Marketing Leaders to Drive More Business Impact

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SAN FRANCISCO, CA and VANCOUVER, CANADA – April 17, 2018 – Percolate, the System of Record for Marketing®, and Allocadia, the leading Marketing Performance Management solution, today announced a partnership to further streamline the marketing process to deliver more effective marketing results. This partnership is another validation of the growing importance...
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Allocadia and Bizible Partner to Help Marketers Drive More Impact and Revenue

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Seattle WA and Vancouver BC, February 27, 2018 – Two marketing technology leaders, Bizible and Allocadia, today announced a new partnership. The joint offering combines two best-of-breed platforms to help marketers determine where to invest their dollars for optimal impact and revenue performance. The Allocadia and Bizible alliance is another signal of the maturing...
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Allocadia and Sojourn Solutions Partner to Help Organizations Optimize Marketing Performance

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Allocadia, leaders in Marketing Performance Management (MPM) and creators of the #RunMarketing movement, today announced a partnership with Sojourn Solutions, experts in marketing operations, strategy and technology. The new alliance will help organizations think beyond campaigns and programs to optimize their impact on the business and the performance of their marketing...
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Allocadia Announces Strategic Planning Solution to Enable Marketers to Avoid Chaos and Lead with Strategy

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Las Vegas, NV - (8:30am EST, Tuesday, May 16, 2017) - Allocadia, leaders in Marketing Performance Management technology and creators of the #RunMarketing movement today announced a limited beta program for a new strategic marketing planning solution. The new initiative will set forth a collaborative program in partnership with leading...
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