Company News

Allocadia Earns Finalist Nod in Technology Impact Awards & We Want to Pay it Forward!

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We’re proud to announce Allocadia is a finalist in the 2017 Technology Impact Awards, the largest and longest-running technology award program in BC. We’re in the running for the Community Engagement Award, recognizing companies that embrace corporate social responsibility. By engaging their employees, winners of this award are focused on...
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Allocadia launches Customer Journey Insights to Enable Marketers to Optimize Investments Throughout the Customer Buying Journey

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Allocadia, leaders in Marketing Performance Management (MPM) and creators of the #RunMarketing movement, announced today a new Customer Journey Insights solution available immediately in their MPM cloud software platform. Forrester reports only 13% of companies are able to prioritize the customer journey over functional silos in their structure.1 These new capabilities from Allocadia...
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Allocadia #RunMarketing Awards

Allocadia Announces Winners of 2017 RunMarketing Awards

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Thursday, September 28, 2017 -- VANCOUVER -- Allocadia, leaders in Marketing Performance Management and creators of the #RunMarketing movement, today announced the winners of the 2017 RunMarketing Awards. This award program celebrates Marketing Performance Management (MPM) champions who run the business of marketing. “The RunMarketing Awards are a fantastic opportunity to celebrate the operational work...
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Allocadia Named to Marketo Accelerate Ecosystem

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Marketo announced earlier today the addition of several new partners to the Marketo® Accelerate ecosystem, the MarTech industry's first partner accelerator. "This alliance between Marketo and Allocadia empowers marketers to determine where to spend each dollar with confidence. CMOs who make Marketing Performance Management a strategic mandate are better prepared to prove their impact. Together, with Marketo's world-class technology...
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Allocadia Recognized in Marketing Resource Management Report By Independent Research Firm

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VANCOUVER, BRITISH COLUMBIA (Marketwired - Nov. 9, 2017) - Allocadia, leader in Marketing Performance Management and creators of the #RunMarketing movement, has been recognized in an independent report of Marketing Resource Management (MRM) vendors by Forrester Research, “Vendor Landscape: Marketing Resource Management: Leverage MRM To Drive Customer-Obsessed Marketing Operations.” The report notes...
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Allocadia Wins BIG at 2017 DMN Awards

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Yesterday in New York, Allocadia CEO Kristine Steuart and VP of Marketing Sam Melnick accepted two awards on behalf of our team:Marketing Technology Company of the Year and Analytics Company Winner. The awards were presented as part of an annual celebration of marketing and technology innovation hosted by DMN, an organization serving up news,...
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The CMO Change Agent

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Yesterday, at the Sheraton Grand Chicago, I spoke alongside award-winning CMO Brian Kardon on stage at the 2017 BMA Masters of B2B Marketing conference. Brian is the CMO of Fuze, but you may also know him from various C-level marketing and leadership roles at Eloqua, Forrester, Reed Elsevier, or Deloitte. He is, undoubtedly,...
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Thoughts On Allocadia’s Fast 50 Win…

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I’m thrilled to share that Allocadia has earned a spot on the 2017 Deloitte Technology Fast 50 list, recognized for 852% revenue growth since 2013. The program, celebrating its 20th anniversary, recognizes Canadian technology companies at the cutting-edge of innovation for their entrepreneurial spirit, innovation, rapid revenue growth, and world-class...
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Philips Lighting Chooses Allocadia to Power Global Marketing Plans, Investments, and ROI

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VANCOUVER, British Columbia -- Allocadia, leaders in Marketing Performance Management (MPM) technology and creators of the #RunMarketing movement, today announced a successful global deployment by Philips Lighting to power marketing plans, investments, and measure results for the company’s global marketing efforts. The news comes following an initial pilot and formal selection of...
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Allocadia Leads with Women in Tech Initiatives on International Women’s Day 2017 (#BeBoldForChange)

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Vancouver, BC – Allocadia, leaders in Marketing Performance Management software, announced today a series of initiatives to support women in technology in concert with International Women’s Day, March 8th, 2017. Allocadia Conference Fund for Women in Tech The company has partnered with Simon Fraser University to create a fund for...
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Allocadia Selected by Microsoft to Optimize Global Marketing Investments

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Allocadia Marketing Performance Management solution to enable thousands of Microsoft marketers around the world to plan, budget and optimize performance of marketing investments Vancouver, BC, Canada – December 13, 2016 – Allocadia announced that its Marketing Performance Management solution has been selected by Microsoft Corp. to plan, manage and optimize…

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