Allocadia’s Blog

Marketing Planning Master Class: Ken Evans from Fuze
Ken Evans leads an award-winning Marketing Ops function at one of the world’s fastest-growing B2B tech companies: Fuze. Hear his best recommendations for marketing planning tools & techniques. Also see our blog post based on the the interview with Ken: How Fuze Got Their Marketing Planning Groove Back
How I Plan: Cal Gibbons of Land O'Lakes
As a Marketing Systems Administrator, Cal Gibbons has a unique outlook on strategic marketing planning. Here's how he puts it to use at $14B agricultural co-operative Land O'Lakes!