Finance and Marketing: Partners in Growth
Every marketer knows they need to be aligned with Sales – but Marketing’s relationship with Finance is equally important for driving revenue. If Marketing maps their outcomes to investments and provides evidence of how they are driving revenue, Finance is primed to greenlight their budget increases. Finance and Marketing are...
Supper Club Chats: Nancy Weintraub from Juniper Networks
We sat down with Nancy Weintraub, Senior Director, Marketing Demand, Analytics and Information at Juniper Networks this year at Sirius Decisions in Austin to chat about her experience with Allocadia and how her team can now Run Marketing more efficiently thanks to the platform.
Marketing & Finance Story: VMware
Empowering the Marketing Finance team to focus on high-value activities? In many enterprise organizations, you’ll find finance professionals who sit within the marketing organization. VMware is one such company, and Chethan Chandra, Senior Manager of Business Operations is one such person. Chethan and his team are the critical links between...
Marketing & Finance Story: Pitney Bowes
Earning the trust of the finance department When marketers Allison Smith Terrey (VP of Marketing Operations and Analytics) and Anna Alexander (Manager of Marketing Budget Systems) brought in Allocadia at Pitney Bowes, they had a clear goal: for Marketing to become seen as a trusted ‘advisor’ to the rest of...
Marketing & Finance Story: Hitachi Vantara
Restoring Finance’s faith in Marketing A major disconnect between Marketing and Finance was one the top challenges that led Hitachi Vantara to seek out Allocadia. There was a lack of faith that Marketing could accurately measure and report on the effectiveness of its spend. With the two departments managing financial...
Marketing Planning Master Class: Neenu Sharma from GE Digital
Neenu Sharma runs Marketing Strategy & Operations at a startup within an enterprise: GE Digital. In this chat, she reveals how this unique environment shapes how she thinks about marketing planning. Also see our blog post based on the the interview with Neenu: Marketing Planning Lessons from GE’s 26,000-Employee “Startup”
Marketing Planning Master Class: Ken Evans from Fuze
Ken Evans leads an award-winning Marketing Ops function at one of the world’s fastest-growing B2B tech companies: Fuze. Hear his best recommendations for marketing planning tools & techniques. Also see our blog post based on the the interview with Ken: How Fuze Got Their Marketing Planning Groove Back
Marketing Planning Master Class: Helena Lewis from National Instruments
A master of change management, Helena Lewis brought order and strategy to National Instruments’ marketing planning process. Hear how she did it & her single best recommendation in marketing planning. Also see our blog post based on the the interview with Helena: 4 Ways Enterprise Marketers Can Avoid Strategic Planning...
How I Plan: Cal Gibbons of Land O'Lakes
As a Marketing Systems Administrator, Cal Gibbons has a unique outlook on strategic marketing planning. Here's how he puts it to use at $14B agricultural co-operative Land O'Lakes!