Restoring Finance’s faith in Marketing
A major disconnect between Marketing and Finance was one the top challenges that led Hitachi Vantara to seek out Allocadia. There was a lack of faith that Marketing could accurately measure and report on the effectiveness of its spend.
With the two departments managing financial details separately, numbers often didn’t match up. Managers were never quite sure when, or by how much, Marketing would be over budget each quarter.
Enter Jeremie Audran, Director of Global Marketing Operations. He knew a concerted effort was needed for Marketing and Finance to work together in a financially sound way. “I wanted a system purely focused on the financial aspects of marketing,” he said — and he found it in Allocadia.
“Allocadia enables us to make and follow strategic marketing plans so we can market more effectively and gain the respect of finance.”
Jeremie Audran, Director of Global Marketing Operations, Hitachi Vantara
Using Allocadia, Jeremie was able to:
- Give visibility to the Marketing and Finance departments into marketing investments, where they are applied, and the returns they generate
- Implement a new framework for marketing planning and budgetingHelp Marketing become prescriptive instead of reactionary when it came to managing marketing investments
The impact of these accomplishments on Marketing’s alignment with Finance was dramatically positive. In his words: “With Allocadia in place, our finance department has newfound confidence in marketing’s ability to track and report on its performance.”
Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately maximize marketing’s impact on the business. This gives marketers the ability to drive greater performance, increase ROI and improve alignment with corporate goals. Companies like Microsoft, GE Healthcare, Box and Charles Schwab manage more than $25 billion marketing dollars within Allocadia, which enables them to save up to 40% of the time they spend on budgeting and planning as well as double their pipeline-to-spend ratio and ROI. Learn how your team can start running marketing at Allocadia.com