2017 MPM Maturity Benchmarking Report

By April 5, 2019 October 5th, 2019 Publications, White Papers & Research

Original research benchmarking how companies run the business of marketing

We surveyed over 200 marketers to determine the industry’s maturity level around Marketing Performance and what the best marketers in world are doing differently.

Here, we present the key findings of this research, including:

  • How the best companies manage marketing performance
  • 4 key traits of leaders in Marketing Performance Management (MPM)
  • Benchmark data for MPM

Download PDF

Check out our additional resources on Marketing Performance, including:

Marketing Performance Maturity Survey
We welcome participants to the next iteration of our Marketing Performance Management Survey. 

Get a Demo

We'd love to show you more of Allocadia! Tell us a bit about yourself and a member of our team will contact you to schedule a demo.

Sign up to learn more