Marketing Operations Tech Stack Essentials

By April 5, 2019Publications

mops-tech-stack-essentials
Five Growth Agents for Better Marketing Performance and Productivity
A well-oiled Marketing Operations function helps keep marketing efforts aligned and on track.
A well-built Marketing Operations tech stack makes all that possible.
Marketing Operations (MOps) has a lot on its plate. As the right arm of the CMO, MOps keeps the entire marketing team focused on its goals, aligned with Sales and Finance, and optimally resourced to execute on its plans. It’s truly the dynamo that sets the #runmarketing pace. To do its job, MOps needs the right mix of tools and processes.
In this white paper, we team up with the smart folks at Workfront to explore MOps’ five core responsibilities, and the four systems that help the team execute.
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