Leading In Change: CEO Blog Series by Kristine Steuart

Opportunities Abound to Become the Next CMO
In her bestselling book Lean In, Sheryl Sandberg shares her best advice for women looking to grow their careers and become leaders: join growing companies, she recommends, because they represent the best opportunity for growth. My experience at a fast-growing technology company called Crystal Decisions (which was bought by BusinessObjects,...
Three Trends CMOs Should Be Talking About
Keeping an eye on marketing trends is critical for CMOs to help them stay ahead of the curve. These days, we are hearing a lot of talk about three key trends that are influencing CMO’s today: 1) The impact of big-data 2) The impact of marketing technology 3) Measuring the...
Setting a Strategy for Success
During times of rapid growth and change, leaders have to be clear on company strategy, and communicate this to their teams. Recently, our Board member Nanon de Gaspé Beaubien-Mattrick, suggested I check out the book Playing to Win, which provides a framework to lay out your company strategy. I’ve been...
Great People Equal Progress
As a CMO, you need to build a strong, trustworthy team to help you navigate the new world of marketing and drive the results you want for your company. Building a team for a company is no different. My co-founder Katherine and I often heard successful leaders say, “people are...
Finding the Harmony
As we come back from the holidays, our brains are often buzzing with the many things we want to accomplish in the upcoming year. As leaders, whether we are CMOs or CEOs, we are always battling a long list of “to dos” at the start of a new year, which...
Our CMO’s Revenue Insights for the Board
Like most CEOs, I’m interested in having clear visibility into our company’s spend. When it comes to our marketing spend, having insight into our RETURN on that marketing spend is even more important. Return equals revenue. I always want to know what is the impact on revenue, and what is...
We Are All Someone’s Customer
As we close out a successful fiscal year, and move into a new one, the Allocadia Leadership Team has been focusing more than ever on how to grow our sales function and onboard new team members who can help our customers be successful. As we continue to grow Allocadia, it’s...
Steer Your Ship
As I’ve grown Allocadia over the past few years, my husband has been an invaluable sounding board, confidant, and advisor. When I talk about the challenges and opportunities we’re seeing in the business, he reminds me: “Steer your ship.” This simple piece of leadership advice has become a daily mantra...
Talking in Threes: How CMOs Can Keep Their Teams Focused on What Matters
CMOs have a lot on their plates. Most CMOs are facing competing priorities, new challenges, and a long list of opportunities. After talking to a CMO last week and asking about her core focus areas, I realized I see a consistent pattern among successful CMOs and marketing leaders: They can...
We Know We Can’t Mess Up the Culture…So Where Do We Start?!
At Allocadia, we are going through the company culture journey. I have a board member who has always challenged me to think about how we build a company that people (team members, customers, partners, investors, vendors) want to be a part of. It was only when we grew to 60...
Marketing’s Blind Spot: We Need More Than Campaign-Based Technology
Talk of “one-to-one customer experiences” and “the customer buying journey” permeates the marketing space today. The goal of delivering customized, relevant, timely messages to customers to propel them toward a buying decision is a lofty goal, but an important one. It speaks to the increased responsibilities CMOs hold in their...