Featured Resources

Seed Round Attracts Industry Veterans and VC Investment
Vancouver, BC, CANADA – January 30, 2013. Allocadia Software, the leader in cloud software for Marketing Operations, today announced the closing of a $1 million seed round led by Beehive Holdings and iNovia Capital, and including some of British Columbia’s leading technology industry veterans. Allocadia has grown organically since launching...
Allocadia Raises $16.5M Series B Financing
Funding to fuel Marketing Performance Management (MPM) market leadership and to help CMOs and marketers optimize their marketing spend and drive results Vancouver, BC, Canada – December 2, 2015 – Allocadia today announced it has raised a Series B financing for US$16.5 million (CAD$22 million), bringing the company’s total funding to...
What is Strategic Marketing Planning?
Strategic marketing planning is the process of creating a marketing strategy that outlines what your objectives are, what programs you’ll use to achieve those objectives, who is responsible for those metrics, and by when you’ll be achieving those goals.  What is the process?  Step One: Liaison with Other Departments While...
Living the Dream: A Perfect Marketing Planning Process
In the previous articles in this series, we’ve shared the marketing plan structure that you could use today to improve your marketing right now. Here, we’re going to show you what successful marketing planning requires and what that dream marketing plan really looks like.  Step 1: Create Goals and Objectives ...
Do You Have a Strategic Marketing Plan?
You’re at your desk and you’re building out the marketing tactics you’re planning to do that month. Your list might look like this:  Hold 3 webinars Publish 6 blog posts  Launch 2 email nurture campaigns Feeling relieved, you turn to your calendar and start plugging dates in. We’ll do a...