Featured Resources

Marketing & Finance Story: VMware

By | Customer Interviews | No Comments

Empowering the Marketing Finance team to focus on high-value activities? In many enterprise organizations, you’ll find finance professionals who sit within the marketing organization. VMware is one such company, and Chethan Chandra, Senior Manager of Business Operations is one such person. Chethan and his team are the critical links between…

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Bryan Semple, SmartBear

By | Allocadia's Blog | No Comments

Why He Won A former submarine captain in the US Navy, Bryan Semple knows a thing or two about high-performance leadership. He applies that background to his CMO role at Smartbear, having built a high-velocity, predictable marketing engine that has been the major driver of revenue growth for the company….

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Neenu Sharma, GE Digital

By | Allocadia's Blog | No Comments

Why She Won Neenu Sharma is a change agent. At GE Digital, the business unit she lightheartedly refers to as a “26,000-person startup”, she was the driving force behind a total transformation in the marketing planning process. She ousted a mess of disconnected spreadsheets and documents to bring in MPM…

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Shannon Russell, IntraLinks

By | Allocadia's Blog | No Comments

Why She Won The sheer number of glowing nominations Shannon received for this award speaks volumes about her acumen as a businessperson and her dedication to the craft of revenue-driven marketing. The consummate player-coach, Shannon combines canny strategic leadership with an eye for the many details that go into the…

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Ryan Danner, Red Hat

By | Allocadia's Blog | No Comments

Why He Won Ryan’s leadership in the MPM arena has fundamentally transformed the way Red Hat’s marketing organization operates globally. Under his leadership, Red Hat’s marketers have gained control and visibility into their marketing investments, plans and budgets, and become a more strategic and trusted partner across the organization. With…

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Allocadia Announces Winners of 2018 #RunMarketing Awards

By | Allocadia's Blog | No Comments

Team and individual winners selected for implementing best practices in Marketing Performance Management September 24, 2018 — VANCOUVER — Allocadia, the industry’s leading Marketing Performance Management (MPM) platform, today announced the winners of the 2018 #RunMarketing Awards. This award program celebrates marketing teams and individual contributors who have significantly improved their marketing organization…

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