Featured Resources

What is Marketing Performance?
You’ve heard this story before: the pressure on marketing to prove its value is at an all-time high, and it’s not getting any easier. The CEO, CFO, and board want to know “what have you done for me lately”. Within the industry new technologies and needed skills pop up on...
Allocadia Connect Creating ROI Insights for Global Enterprises
Customers connect marketing data and workflows with Allocadia to improve marketing performance May 6, 2019 — VANCOUVER — Allocadia, the creators of the Run Marketing platform, today announced strong customer value from, and adoption of, its Connect solution. More than 85% of Allocadia customers, including Akamai, Commvault, Box, GE Digital,...
ROI vs Attribution
ROI and attribution are two terms that marketers are very familiar with – or are they? After noticing a disturbing trend of marketers using these terms interchangeably, we knew we needed to address the problem head-on. They are both valuable measurements in a marketer’s arsenal, but only if they are...
Marketers: Reclaim Your Budget
How often are your marketing activities held up because you’re waiting for someone else to update you on your own marketing budget? How long does it take to sift through all the spreadsheets to find what you need for this quarter? Do you know where you stand with Finance? If...
3 things to consider when changing your marketing data strategy
Change is inevitable. This undeniable truth is something a forward-thinking marketing leader needs to keep in the back of their mind always. There are going to be changes in their market, with their technology, people shifting roles and a multitude of other developments ranging from disruptive to minute. But a...
Zee Jay Digital and Allocadia Form Strategic Partnership
Joint team will enable marketers to enhance performance management capabilities VANCOUVER, British Columbia; PROVIDENCE, R.I. (August 13, 2019)—Zee Jay Digital today announced it has entered a strategic partnership with Allocadia, the industry’s leading marketing performance management (MPM) platform provider. Allocadia helps marketers plan strategically, invest with purpose, measure performance and...
How to Foster a Data-Driven Marketing Culture
It is fair to say that data is the new goldmine of our generation. The insights we’re able to pull from practically anything or anywhere are almost endless. But with so many points of information it can be tough to single out what really needs to be measured and why....
Meet the Allocadia team: Lights, Camera, Jorelle! A story of change
Every Allocadian has their own story to share. Meet Jorelle Almeda and learn about his journey at Allocadia. I was fresh out of college with a degree in History and a Minor in International Relations when I started my career at Allocadia. I worked part-time in sales during school, so...