Featured Resources

3 things to consider when changing your data strategy
Change is inevitable. This undeniable truth is something a forward-thinking marketing leader needs to keep in the back of their mind always. There are going to be changes in their market, with their technology, people shifting roles and a multitude of other developments ranging from disruptive to minute. But a...
Zee Jay Digital and Allocadia Form Strategic Partnership
Joint team will enable marketers to enhance performance management capabilities VANCOUVER, British Columbia; PROVIDENCE, R.I. (August 13, 2019)—Zee Jay Digital today announced it has entered a strategic partnership with Allocadia, the industry’s leading marketing performance management (MPM) platform provider. Allocadia helps marketers plan strategically, invest with purpose, measure performance and...
How to Foster a Data-Driven Marketing Culture
It is fair to say that data is the new goldmine of our generation. The insights we’re able to pull from practically anything or anywhere are almost endless. But with so many points of information it can be tough to single out what really needs to be measured and why....
Meet the Allocadia team: Lights, Camera, Jorelle! A story of change
Every Allocadian has their own story to share. Meet Jorelle Almeda and learn about his journey at Allocadia. I was fresh out of college with a degree in History and a Minor in International Relations when I started my career at Allocadia. I worked part-time in sales during school, so...
Working Remotely: The New Norms of the Workplace
The workplace is always changing. Allocadia has embraced the fact that the best people for the job may not live where our office is, and we love this! Having a dynamic team with different experiences, histories, and expertise makes us better. By embracing and actively recruiting remote team members we...
Allocadia - Why Now
The time to change is now. The answer is Marketing Performance Management (MPM).
Don't Just Measure Marketing-Prove its Value to the Business. Here's How...
It’s the new year. Your CMO has laid out a vision for what they want your large, global marketing organization to accomplish. To get there, your Marketing Ops team is building a useful and integrated technology stack. They’re also working hard to keep campaign, response, and investment data clean, because...
Marketing Ops REVolution at Your Organization
The Marketing Operations REVolution webinar series paid tribute to the excellent work MOps professionals have done providing beacons to guide us into the future. Previously, Marketing Operations (MOps) was considered a catch-all reporting function and a supporting player in the marketing organization. Over the past few years the position has...
How to Align Marketing and Finance for Peak Performance
John O’Rourke is Vice President of Strategic Marketing at Host Analytics. With a background in accounting and finance, John has over 30 years of experience in the software industry, including 20 years of experience in EPM Product Marketing at Hyperion Solutions, Oracle and Host Analytics. While what goes on in...