Featured Resources

Marketing Ops REVolution at Your Organization
The Marketing Operations REVolution webinar series paid tribute to the excellent work MOps professionals have done providing beacons to guide us into the future. Previously, Marketing Operations (MOps) was considered a catch-all reporting function and a supporting player in the marketing organization. Over the past few years the position has...
How to Align Marketing and Finance for Peak Performance
John O’Rourke is Vice President of Strategic Marketing at Host Analytics. With a background in accounting and finance, John has over 30 years of experience in the software industry, including 20 years of experience in EPM Product Marketing at Hyperion Solutions, Oracle and Host Analytics. While what goes on in...
Infographic: Planning Your Marketing Investments
Originally from IBM’s THINK Marketing blog Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately maximize marketing’s impact on...
Increase Marketing Budgets by Becoming a Revenue Driver
Over 60% of marketers now use opportunities, pipeline, revenue, deals, and ROI to measure marketing performance. In the 4th annual State of Pipeline Marketing Survey, over 400 B2B marketers shared how they build growth for their organization through pipeline marketing methodology which impacts the entire funnel rather than only top...
Allocadia Announces Winners of 2018 #RunMarketing Awards
Team and individual winners selected for implementing best practices in Marketing Performance Management September 24, 2018 — VANCOUVER — Allocadia, the industry’s leading Marketing Performance Management (MPM) platform, today announced the winners of the 2018 #RunMarketing Awards. This award program celebrates marketing teams and individual contributors who have significantly improved their marketing organization...
How to Build Out a Marketing Budget
Welcome! This post is part 2 of a three-part series on building and managing a marketing budget: Part 1: How to Organize Your Marketing Budgets Part 2: How to Build Out a Marketing Budget [below] Part 3: Ongoing Management & Tracking of a Marketing Budget Note: this guide is written...
From Walk to RUN: 3 Essential Steps in Marketing Performance Management
Get started with MPM with three incremental steps that gather momentum and drive long-term marketing success. Originally from IBM’s THINK Marketing blog.   Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to...
Ongoing Management & Tracking of a Marketing Budget
Welcome! This post is part 3 of a three-part series on building and managing a marketing budget: Part 1: How to Organize Your Marketing Budgets Part 2: How to Build Out a Marketing Budget Part 3: Ongoing Management & Tracking of a Marketing Budget [below] Note: this guide is written...
Wellness Talks - Let’s talk about Mental Health
For the month of May, our Wellness Wheel program focused on mental health. Mental health concerns are impacted by a variety of factors in peoples work and personal lives, so we wanted to open up the conversation of how we can bring more awareness to mental health at Allocadia. Our...