Calculate the Value of MPM on Your Organization
Try our calculator to find out how much extra revenue you could drive with Allocadia, as well as how much your current budgeting & planning processes is costing your organization.
Marketing Planning Master Class: Neenu Sharma from GE Digital
Neenu Sharma runs Marketing Strategy & Operations at a startup within an enterprise: GE Digital. In this chat, she reveals how this unique environment shapes how she thinks about marketing planning. Also see our blog post based on the the interview with Neenu: Marketing Planning Lessons from GE’s 26,000-Employee “Startup”
Marketing Planning Master Class: Ken Evans from Fuze
Ken Evans leads an award-winning Marketing Ops function at one of the world’s fastest-growing B2B tech companies: Fuze. Hear his best recommendations for marketing planning tools & techniques. Also see our blog post based on the the interview with Ken: How Fuze Got Their Marketing Planning Groove Back
Marketing Planning Master Class: Helena Lewis from National Instruments
A master of change management, Helena Lewis brought order and strategy to National Instruments’ marketing planning process. Hear how she did it & her single best recommendation in marketing planning. Also see our blog post based on the the interview with Helena: 4 Ways Enterprise Marketers Can Avoid Strategic Planning...
How Land O'Lakes Leverages Allocadia for Real-Time Planning Insights
As a Marketing Systems Administrator, Cal Gibbons has a unique outlook on strategic marketing planning. Here's how he puts it to use at $14B agricultural co-operative Land O'Lakes!