Allocadia Webinars

Stop Random Acts of Marketing Measurement

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Marketers are becoming increasingly accountable for demonstrating their impact – Forrester research reveals that 82% of CMOs have goals that align with revenue targets. Yet 61% of B2B marketers indicate that “lack of defined metrics to measure success” will be a major or moderate challenge over the next 12 months. That’s a problem….

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Everyone at the Table: Microsoft's Unified Approach to Performance Marketing

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Speaker: Ruby Kuo, Digital Analytics - Global Demand Center, Microsoft With the growing complexity of marketing responsibilities, it’s critical that all parts of the organization are in constant communication about process changes, program updates, reporting needs, and technology investments. Hear from Ruby Kuo on why Microsoft’s Analytics Team was the...
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How Marketing Ops Can Maximize Event ROI

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If you’re a marketing ops pro consumed with improving operational efficiency and driving revenue at events, then this webinar is for you. Events are a massive part of a marketing plan. They take considerable time, money and people to execute successfully and drive pipeline and revenue from. But have ever...
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