Allocadia Webinars

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Everyone at the Table: Microsoft's Unified Approach to Performance Marketing

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Speaker: Ruby Kuo, Digital Analytics - Global Demand Center, Microsoft With the growing complexity of marketing responsibilities, it’s critical that all parts of the organization are in constant communication about process changes, program updates, reporting needs, and technology investments. Hear from Ruby Kuo on why Microsoft’s Analytics Team was the...
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Building Best in Class Marketing Ops

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As a Marketing Ops leader, you’re tasked with using tools, metrics, and smart investments to drive your organization to higher levels of productivity and performance. Elevating your Marketing Ops team to produce best-in-class outcomes is a journey worth undertaking, but ask any successful Marketing Ops professional and they’ll tell you...
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How Marketing Ops Can Maximize Event ROI

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If you’re a marketing ops pro consumed with improving operational efficiency and driving revenue at events, then this webinar is for you. Events are a massive part of a marketing plan. They take considerable time, money and people to execute successfully and drive pipeline and revenue from. But have ever...
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Managing a Marketing Budget

Managing Your Marketing Spend In-Quarter

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Learn how to better manage your budget when you’re knee-deep in program execution. Each year, as marketers, we spend planning season fighting for more budget, determining the best programs to invest in, and figuring out how to hit our goals. Once the quarter begins, chaos can reign. Budgets get increased...
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Solving the Mystery of ROI

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For most of us, Marketing ROI can be a bit of a mystery. In this webinar, we pinpoint exactly what's so mysterious about it, share how the best marketing organizations are tackling it, and get you started on your path to solving it. Sam Melnick, VP of Marketing, and Jocelyn...
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