2017 Benchmark Research Webinar

By April 4, 2019Webinars


Listen in as experts from The Pedowitz Group and Allocadia analyze our study’s results and answer your questions on Marketing Performance Management.
In this webinar, we analyzed the results of a comprehensive survey fielded from over 200 organizations, to show how leading CMOs are aligning their plans to corporate strategy, handling global budgets, buying and usinWhat are the best and most mature companies doing to invest in, plan for, and measure marketing performance?
Sam Melnick, VP of Marketing at Allocadia, and Debbie Qaqish, Chief Strategy Officer of The Pedowitz Group, walk you through why it’s a necessity for all marketers to:
• Double Down on Your Current Marketing Technology Stack
• Engineer Action Oriented Data that the Entire Company Can Use
• Make the Finance Department a Strategic Partner
If you wanting to learn more about what Marketing Performance Management is, this webinar is for you.