How a $1B Startup Runs Marketing to Lead Digital Transformation

By April 4, 2019 September 4th, 2019 Webinars

GE Digital is a newly-formed, well-capitalized “startup” within one of America’s oldest and best-respected companies. Neenu Sharma is a change agent who leads marketing operations in this unique environment.

Under her leadership, GE Digital’s marketing operations functions has undergone a complete transformation.
We sat down with her to hear her thoughts on building a marketing technology stack, change management, and leadership.

Originally presented at MarTech Conference in Boston.
Featuring: Neenu Sharma, VP, Marketing Strategy + Operations, GE Digital

Get a Demo

We'd love to show you more of Allocadia! Tell us a bit about yourself and a member of our team will contact you to schedule a demo.







Sign up to learn more