Microsoft & Red Hat Two Very Different Journeys to Marketing ROI

By April 4, 2019Webinars

Microsoft and Red Hat are two tech powerhouses that faced the same challenge: connecting their marketing plans, spend, and results to get a clear picture of marketing ROI.

Watch this webinar to learn:

  • The business pains around planning, budgeting, and measuring marketing performance that spurred them into action
  • The very different paths Microsoft and Red Hat took to solve those pains, and the technologies they used
  • Recommendations from Harris at Microsoft & Ryan at Red Hat for how to create positive change in global marketing organizations


  • Harris Thamby, Senior Program Manager Sales & Marketing IT – Global Ops at Microsoft
  • Ryan Danner, Director, Global Marketing, at Red Hat