Allocadia Webinars

Managing a Marketing Budget

Managing Your Marketing Spend In-Quarter

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Learn how to better manage your budget when you’re knee-deep in program execution. Each year, as marketers, we spend planning season fighting for more budget, determining the best programs to invest in, and figuring out how to hit our goals. Once the quarter begins, chaos can reign. Budgets get increased...
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Solving the Mystery of ROI

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For most of us, Marketing ROI can be a bit of a mystery. In this webinar, we pinpoint exactly what's so mysterious about it, share how the best marketing organizations are tackling it, and get you started on your path to solving it. Sam Melnick, VP of Marketing, and Jocelyn...
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2017 Benchmark Research Webinar

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What are the best and most mature companies doing to invest in, plan for, and measure marketing performance? Listen in as experts from The Pedowitz Group and Allocadia analyze our study’s results and answer your questions on Marketing Performance Management. In this webinar, we analyzed the results of a comprehensive...
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How National Instruments Revamped Marketing Planning

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Every marketing action starts with investment. And every investment starts with a plan. Still, budgeting and planning processes are among the most hair-pulling exercises marketing teams go through each year. That’s why National Instruments turned to SiriusDecisions’ Campaign framework to bring sanity back to this annual activity. For this 400-member...
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