Allocadia Webinars

2017 Benchmark Research Webinar

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Listen in as experts from The Pedowitz Group and Allocadia analyze our study’s results and answer your questions on Marketing Performance Management. In this webinar, we analyzed the results of a comprehensive survey fielded from over 200 organizations, to show how leading CMOs are aligning their plans to corporate strategy,...
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How National Instruments Revamped Marketing Planning

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Every marketing action starts with investment. And every investment starts with a plan. Still, budgeting and planning processes are among the most hair-pulling exercises marketing teams go through each year. That’s why National Instruments turned to SiriusDecisions’ Campaign framework to bring sanity back to this annual activity. For this 400-member...
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Cracking the Code of Marketing Performance

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Certain marketing organizations seem to have “cracked the code” of marketing performance. Not only do they drive incredible value for their companies, but they can also pinpoint their value, impact and financial contribution. They know what efforts and investments are working, they can pivot on a dime, and they can...
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The Missing Link in Becoming Customer Centric

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We can all become more customer-centric in our marketing organizations. In marketing, most of the focus has been on customer-facing interactions, otherwise known as the front office of marketing. But without incorporating a strong back office, marketers will fall short in creating a true customer-first approach. Join IDC’s Kathleen Schaub...
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