Webinars Archives - Page 2 of 3

Build the Foundation for Better Marketing Performance

Today’s marketing leaders are fully accountable to a new corporate mandate of growth. Growth of market, growth of customers, and growth of the team. To fulfill this mandate, marketing organizations must know what’s working and what’s not – but it’s clear we’re not there yet. Marketing investments are static in...

From Reactive to Proactive: The Rise of Strategic Marketing Ops

“It’s clear that for CMOs and marketing leaders, it’s show time. It’s time to show marketing’s financial management credentials… It’s time to assume accountability for business performance.” – Gartner The role of Marketing Operations is undergoing a dramatic transformation from a reactive support function to a strategic partner to the...

Hit Reset: Building an Operational Foundation for Growth

According to McKinsey, 83% of CEOs believe marketing can be a major driver of growth in the coming year – yet only 23% think that marketing is delivering on that agenda. If you’re in planning season chaos – aka misaligned on goals, managing bloated spreadsheets, experiencing a lack of process...

Mastering the Marketer's Data Journey

Data is the currency that drives business forward. However, marketing organizations often lack a strategy around their data. Many marketing organizations set their plan, start executing and then chase their desired metrics without a common marketing data hierarchy and taxonomy across their team. This leads to inconsistent and inaccurate measurements...

The Marketer's Data Journey Webinar with Workfront

Data is the currency that drives business forward. However, marketing organizations are often lacking a strategy around their data. Many marketing organizations set their plan, start executing and then chasing their desired metrics without any real consideration of a data strategy. This leads to inconsistent and inaccurate measurements and long...

CMO Confessions: Is an MQL still relevant today?

If marketing-qualified leads are all that matters, then why are your salespeople still struggling to close opportunities? Is it because your threshold for what an MQL is needs adjustment? Or, is it because MQLs just aren’t relevant anymore? Marketers, it’s time to come clean and cut through the BS when...

Webinar Series: Designing the Marketer’s Data Set for Better Execution

In this three-part webinar series, we’re discussing what separates the average marketing organization from the best in the world. From our work with hundreds of marketers from organizations like VMware, Signify, General Electric and more, we’ve learned it’s not solely about the best creative campaigns or highly efficient execution – the best marketing organizations excel by first...

Stop Random Acts of Marketing Measurement

Marketers are becoming increasingly accountable for demonstrating their impact – Forrester research reveals that 82% of CMOs have goals that align with revenue targets. Yet 61% of B2B marketers indicate that “lack of defined metrics to measure success” will be a major or moderate challenge over the next 12 months. That’s a problem....

How GE Digital Doubled ROMI in One Year

Neenu Sharma, VP of Marketing Operations and Analytics at GE Digital faced a common challenge for marketing leaders – demonstrating results. “I don’t want to get stuck in the game of marketing needing to do more with less. I want to evolve the game so that marketing gets more because...

People, Process, and Tech: How Land O'Lakes, Inc Launched a Digital Transformation

How does an established, global brand transform itself into a digital powerhouse? Nearly ten years ago, Land O’Lakes, Inc embarked on a mission to do just that. Join us for a live webinar to understand the challenges the company faced at the beginning of their journey, and the key decisions...

How Marketing Operations Leads the Annual Planning Process

Short on time? Skip ahead to these highlights: 8:54 – The business impact when the MOps leader takes charge of the planning process 18:00 – Common barriers in planning and the tools to facilitate change 52:00 – The answer to “How do we balance strong process/templates with flexibility during planning?”...

Make Benchmarks an Actionable Part of your Marketing Plan

How can meaningful benchmarks ensure you spend your next marketing dollar in the right way? Watch the recording above or get the slides here Marketing teams often have several sources of benchmark data to use for planning – but struggle with how to make this data actionable, diminishing the impact...

The Marketer's Dilemma: When to Use ROI vs Attribution

Marketers must be able to confidently invest in programs that drive impact for their organizations, but what tools do they have to guide these decisions? The answer lies in their data, but does this come from ROI assessments, attribution models or a combination of the two? Many marketers may choose...

The Marketing Operations Efficiency Formula

Every marketer needs more time in their day. The pressure to drive impact keeps increasing, but it is a struggle to find the time to complete to-do lists. Not to mention finding money in the budget to execute on your creative ideas! How do we buy back more time and...

Everyone at the Table: Microsoft's Unified Approach to Performance Marketing

Speaker: Ruby Kuo, Digital Analytics – Global Demand Center, Microsoft With the growing complexity of marketing responsibilities, it’s critical that all parts of the organization are in constant communication about process changes, program updates, reporting needs, and technology investments. Hear from Ruby Kuo on why Microsoft’s Analytics Team was the...

The Nuts and Bolts of Implementing an Organization-Wide Attribution Model Using Martech

Speaker:Sameer Khan, Director of Marketing Operations, Direct Energy Optimizing marketing performance is a journey. There’s no shortage of data, but we—in marketing ops— have to be the ones who make it work. On our journey to implementing an organization—wide attribution model, we debunked myths that were once thought of as...

How Marketing Ops Translates Strategic Goals into Tactical Plans

Marketing Operations is the quarterback during planning season – they have the data to know what we need to do and the knowledge of our financial, people, and time resources to determine how we’re going to do it. But having the right data is just the first step to a...

How Box Doubled Marketing ROI without Increasing Budgets

As a marketer, you are always being challenged to create new pipeline for the business. But when budgets remain flat, how do you increase the effectiveness of the dollars you already have? In 2017, Box was faced with this challenge and overcame it! Driven by a data-focused approach, they doubled...

Building Best in Class Marketing Ops: Strategies from Commvault & Workfront

As a Marketing Ops leader, you’re tasked with using tools, metrics, and smart investments to drive your organization to higher levels of productivity and performance. Elevating your Marketing Ops team to produce best-in-class outcomes is a journey worth undertaking, but ask any successful Marketing Ops professional and they’ll tell you...

How Marketing Ops Can Maximize Event ROI

If you’re a marketing ops pro consumed with improving operational efficiency and driving revenue at events, then this webinar is for you. Events are a massive part of a marketing plan. They take considerable time, money and people to execute successfully and drive pipeline and revenue from. But have ever...

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