For most of us, Marketing ROI can be a bit of a mystery. In this webinar, we pinpoint exactly what’s so mysterious about it, share how the best marketing organizations are tackling it, and get you started on your path to solving it.
Sam Melnick, VP of Marketing, and Jocelyn Brown, VP of Customer Success, discuss:
• The 5 reasons why marketing ROI is elusive & what you can do about it
• Our Hierarchy of Measurements for proving Marketing’s impact
• How National Instruments, Pitney Bowes and Red Hat successfully measured marketing ROI