It seems like every year, once the chaos of your marketing planning process is over, you look back and think to yourself, “next year, I’ll be more prepared for this!” Yet when the next year rolls around, planning season sneaks up and becomes just as troublesome once again.
With FY19 planning season knocking on your door, now is your chance to break this vicious cycle. But where should you start?
By examining the metrics that will guide marketing as to where to invest their resources in the coming year.
Watch this recording to learn how Ken Evans, Senior Director, Marketing Operations at Fuze wrangles the right metrics to make sure planning season is a success.
In this webinar, we’ll answer these questions:
• What metrics should I use during planning season and why?
• Who within marketing (and beyond) cares about these metrics?
• What technologies does Ken use to collect these metrics?
You’ve still got time to get ahead of planning season. Don’t miss your opportunity!