The Essential Framework for Optimizing Marketing Performance

By April 5, 2019 October 6th, 2019 White Papers & Research

How Best-in-Class Marketing Organizations Become Best-in-Class

This report overviews the stages organizations go through to optimize Marketing Performance and outlines specific actions marketers must take to advance.

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Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately maximize marketing’s impact on the business. This gives marketers the ability to drive greater performance, increase ROI and improve alignment with corporate goals. Companies like Microsoft, GE Healthcare, Box and Charles Schwab manage more than $25 billion marketing dollars within Allocadia, which enables them to save up to 40% of the time they spend on budgeting and planning as well as double their pipeline-to-spend ratio and ROI. Learn how your team can start running marketing at Allocadia.com

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