Allocadia Run Marketing Platform
Run Marketing like a Business. Plan strategically, invest with purpose and measure performance.
Allocadia’s Run Marketing Platform empowers more than 14,000 marketers to make confident decisions on where to focus their time and investments to maximize impact on the business.
Run smarter, run faster, run better. Run Marketing.
We rely on Allocadia to review with our executive marketing leadership to gain agreement, understanding, and re-alignment of where we focus our resources. With Allocadia we’re more confident in every plan created, investment made, and can accurately demonstrate our impact on the business.
Allocadia’s Run Marketing Platform is the leading Marketing Performance Management platform that empowers marketers to run marketing like a business.
Gain Visibility into a Global, Unified Marketing Plan
Allocadia Plan & Align empowers marketers to create and refine plans to align with overall business goals and drive greater results for the company.Learn more about Allocadia Plan & Align
Allocadia elevates the conversation around marketing action to a strategic level, allowing all marketers in the organization to plan and track against key goals and performance indicators. We rely on Allocadia to review with our executive marketing leadership to gain agreement, understanding, and re-alignment of where we focus our resources.
We can land our budget within 0.5% of plan every quarter (yes, every was correct). We know exactly what we are spending, where and when needed we can reallocate spend to ensure we meet our plan. When we have to cut or increase spend, we can reset targets and effectively land the 747 on an aircraft carrier!
Confidently Drive and Manage Marketing’s Investment
Allocadia Invest & Execute helps marketers understand where marketing is investing. Monitor actual spend against plans and strategic targets, re-allocate budget, and ultimately drive better execution and outcomes for the business.Learn more about Allocadia Invest & Execute
Measure and Improve Marketing’s Impact on the Business
Allocadia Measure & Optimize enables marketers to measure performance, optimize their activities and spend, and make data-driven decisions to maximize their impact on the business.Learn more about Allocadia Measure & Optimize
We’ve more than doubled our pipeline-to-spend-ratio. Additionally, we’ve had record-setting quarters in terms of total pipeline contribution, despite budgets not going up. We’ve done more with less because we were able to identify and address inefficiencies.
We now have a central place to connect marketing activities and spend to other parts of the lead flow mechanism.
Create an Agile, Efficient Marketing Team with Connected Data and Workflows
Allocadia Connect automates integrations with other enterprise systems like Finance, Work Management, CRM, Marketing Automation. Streamline workflows and gain actionable insights with a new, connected data set.Learn more about Allocadia Connect
Gain Insights to Drive Better, More Impactful Decisions
Allocadia Analytics empowers marketers to take action and create greater business impact by developing a deeper understanding of the marketing plan, budget, spend, and performance.Learn more about Allocadia Analytics
Allocadia is an awesome tool. It is simple to use as well as intuitive. It includes a great deal of bells and whistles when it comes to dashboards and metrics.
Allocadia worked with us through every step of the way and made sure we had what we needed. More than that, they have answered every question efficiently (and I have plenty) and are so kind.
Delivering long-term customer value is in our DNA
Allocadia Assist is a personalized, continuous enablement program designed to help customers get maximum value out of your Allocadia investment. We tailor Allocadia Assist to their unique needs, training and equipping customers to leverage everything Allocadia has to offer where and when they are ready for it.Learn more about Allocadia Assist
Allocadia’s modern cloud architecture ensures the enterprise-grade scalability, availability, and security expected for mission-critical applications.
Built for secure and private enterprise cloud workflows, the Allocadia platform seamlessly integrates into existing security compliance, audit, and governance programs – lowering the cost to own Allocadia over the life of the engagement.
We share our customers’ vision of leveraging technology to make smarter decisions. That means building and supporting a platform that connects to other systems efficiently, and of course securely. We also know that integrations come in many forms and must satisfy many different requirements, so we made a commitment to being flexible.
As we have scaled as an organization, Allocadia has helped Palo Alto Networks run marketing better by ensuring that we can scale at the velocity needed to meet our go-to-market plans, and be able to visualize and track that as we go, and course correct when we need to.